Public Relations: The Profession and the Practice (häftad)
Fler böcker inom
Format
Häftad (Paperback)
Språk
Engelska
Antal sidor
432
Utgivningsdatum
2011-07-16
Upplaga
4
Förlag
McGraw-Hill Education
Medarbetare
Baskin, Otis / Heiman, Suzette / Toth, Elizabeth
Illustrationer
col. Illustrations
Dimensioner
254 x 205 x 22 mm
Vikt
773 g
Antal komponenter
1
ISBN
9780071315784
Public Relations: The Profession and the Practice (häftad)

Public Relations: The Profession and the Practice

Häftad Engelska, 2011-07-16
799
Specialorder (osäker tillgång). Skickas inom 11-20 vardagar.
Fri frakt inom Sverige för privatpersoner.
Boken kan tyvärr inte levereras innan julafton.
Finns även som
  • Skickas inom 11-20 vardagar (specialorder)
    1509
Visa alla 1 format & utgåvor
coverage of global markets, new technologies, and multiculturalism throughout make this dynamic text the cutting-edge choice for public relations courses. accompanied by unique, free online video interviews of leaders in the public relations field, the text presents and explains in a personal, jargon-free style the fundamental tools of public relations practice, providing a multi-disciplinary understanding of the emerging trends within the field.

Critical changes in society and technology lend importance to the increasing emphasis in the management function of public relations. While traditional media is still the foundation of public communication, the new social media now provides a much more personal and interactive form of public relations. This book thus provides the user with the ability to create effective messages using both the new social media as well as traditional media.
Visa hela texten

Passar bra ihop

  1. Public Relations: The Profession and the Practice
  2. +
  3. The Confidence Code

De som köpt den här boken har ofta också köpt The Confidence Code av Katty Kay, Claire Shipman (häftad).

Köp båda 2 för 814 kr

Kundrecensioner

Har du läst boken? Sätt ditt betyg »

Fler böcker av Dan Lattimore

  • Broadcast News Process

    F Shook, Dan Lattimore, James Redmond

    This text concentrates on the strengths every journalist needs to survive in a changing job market: strong writing, powerful reporting methods and compelling storytelling. Skill-building exercises and assignments offer broadcast-related experience...

Bloggat om Public Relations: The Profession and the ...

Övrig information

Dan Lattimore, Ph.D. is Vice Provost for Extended Programs and Dean of University College at the University of Memphis. He is also professor of Journalism. His undergraduate degree in journalism and economics is from Texas Christian University. He holds masters degrees from TCU in economics and Southwestern Baptist Seminary in education administration and his doctorate in mass communication is from the University of Wisconsin. He is the author of five books including Public Relations: The Profession and Practice, 5th Edition, published by McGraw Hill, and The Broadcast News Process 7th Edition, published by Morton Publishing Co. He is an accredited member of the Public Relations Society of America and is past chair (twice) of the Education Affairs Committee for PRSA. He is a past president of the PRSA Educators Academy and past president of the Memphis Chapter of Public Relations Society of America. Dr. Lattimore was vice president of the Accrediting Council for Journalism and Mass Communication for 6 years and rotated off the Council after 12 years on the Council last May. He is a member of the Commission for Public Relations Education. Among his professional work was 10 years as communication director for several USAID projects throughout the world where he produced numerous films and videos. He was acting director for a $20 million USAID project with Colorado State University, Utah State University and Cornell University for one year and associate director for the Colorado State project for three years. He was also communications director for the Minnesota-Wisconsin Baptist Fellowship for two years. He is the chair of the Curriculum Committee for the Regents Online Degree Programs for the Tennessee Board of Regents. He also developed the first online masters program in journalism in the country in 1995.

Innehållsförteckning


THE PROFESSION

1.The Nature of Public Relations

2.The History of Public Relations

3.A Theoretical Basis for Public Relations

4.Law and Ethics

THE PROCESS

5.Research: Understanding Public Opinion

6. Strategic Planning for Public Relations Effectiveness

7. Action and Communication

8. Evaluating Public Relations Effectiveness

THE PUBLICS

9.Media Relations

10.Employee Communication

11.Community Relations

12.Consumer Relations and Marketing

13.Investor Relations

THE PRACTICE

14.Public Affairs: Relations with Government

15.Public Relations in Nonprofit Organizations

16.Corporate Public Relations

Technological, Global, and Organizational Issues in Public Relations

Appendix 1: Writing A-1

Appendix 2: Speechmaking by Dan Reines