Say It With Charts: The Executives Guide to Visual Communication (inbunden)
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Format
Inbunden (Hardback)
Språk
Engelska
Antal sidor
208
Utgivningsdatum
2001-03-01
Upplaga
4 r.e.
Förlag
McGraw-Hill Education
Illustrationer
80ill.
Dimensioner
245 x 190 x 25 mm
Vikt
560 g
Antal komponenter
1
ISBN
9780071369978
Say It With Charts: The Executives Guide to Visual Communication (inbunden)

Say It With Charts: The Executives Guide to Visual Communication

The Executive's Guide to Visual Communication

Inbunden Engelska, 2001-03-01
339
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A practical guide to using graphics in business presentations. The book goes step-by-step through the visual presentation process and shows how to effectively translate information and ideas into charts and other visual images. This edition has a section covering new technologies and the Internet.
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Gene Zelazny has been McKinsey's Director of Visual Communications for McKinsey & Company for over 30 years. Since joining the firm in 1961, his primary responsibilities have been to provide creative advice and assistance to the professional staff in the design of visual presentations and written reports. Mr. Zelazny frequently shares his ideas at many of the world's top business schools, including Chicago, Columbia, Harvard, MIT, Kellogg, Stanford, Tuck, Oxford, Sloan, Wharton, and INSEAD. He is the author of the best-selling book, Say It with Charts, 3rd edition and the newly launched book Say It with Presentations.

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Övrig information

Gene Zelazny has been McKinsey's Director of Visual Communications for McKinsey & Company for over 30 years. Since joining the firm in 1961, his primary responsibilities have been to provide creative advice and assistance to the professional staff in the design of visual presentations and written reports. Mr. Zelazny frequently shares his ideas at many of the world's top business schools, including Chicago, Columbia, Harvard, MIT, Kellogg, Stanford, Tuck, Oxford, Sloan, Wharton, and INSEAD. He is the author of the best-selling book, Say It with Charts, 3rd edition and the newly launched book Say It with Presentations.

Innehållsförteckning

Section I: Choosing Charts.<p/>Section II: Using Charts.<p/>Section III: Say It With Concepts Metaphors. Visual Concepts. Visual Metaphors.<p/>Section IV: Say It.Com.