Marketing Warfare: 20th Anniversary Edition (inbunden)
Format
Inbunden (Hardback)
Språk
Engelska
Antal sidor
240
Utgivningsdatum
2005-12-01
Upplaga
2
Förlag
McGraw-Hill Education
Medarbetare
Trout, Jack
Illustratör/Fotograf
illustrations
Illustrationer
illustrations
Dimensioner
212 x 194 x 26 mm
Vikt
500 g
Antal komponenter
1
ISBN
9780071460828

Marketing Warfare: 20th Anniversary Edition

Authors' Annotated Edition

av Al Ries
Inbunden, Engelska, 2005-12-01
189 kr
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It rocked the marketing world in 1986, and now, nearly two decades later, the strategies set down in Marketing Warfare are still just as relevant. To commemorate the 20th anniversary of the classic book that changed an industry, marketing mavens Al Ries and Jack Trout will reunite to annotate their book for another generation of marketers. The Anniversary Edition offers: a fresh perspective on why waging marketing warfare is even more important today than 20 years ago
In-depth analyses of some of the biggest marketing successes and failures of the last two decades
Reproductions of successful (or not so successful) ads, accompanied by the authors comments on why they succeeded or failed
Valuable follow-up to the original edition. Where are these companies now? Whos still a market leader?
Marketing is war. To triumph over the competition, its not enough to target customers. Marketers must take aim at their competitorsand be prepared to defend their own turf. This indispensable guide gives smart fighters the best tacticsdefensive, offensive, flanking, and guerrilla. Marketing Warfare is the book that wrote the new rules.
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Övrig information

Al Ries (Roswell, GA) is Chairman of Ries & Ries, Focusing Consultants.



Jack Trout (Greenwich, CT) is Chairman of Trout & Partners. Authors of numerous best-sellers, Al Ries and Jack Trout are undoubtedly the world's best-known marketing strategists. Their books have been translated into 19 languages worldwide.