Small Business Web Sites Made Easy (häftad)
Format
Häftad (Paperback)
Språk
Engelska
Antal sidor
264
Utgivningsdatum
2009-03-01
Upplaga
ed
Förlag
OSBORNE/MCGRAW
Illustrationer
illustrations
Dimensioner
203 x 196 x 19 mm
Vikt
430 g
Antal komponenter
1
ISBN
9780071614818
Small Business Web Sites Made Easy (häftad)

Small Business Web Sites Made Easy

Häftad Engelska, 2009-03-01
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Take your business online and start generating additional revenue with help from this highly visual, easy-to-follow guide. Small Business Web Sites Made Easy shows you how to use HTML, CSS, JavaScript, PHP, and other tools to create a compelling site that's functional, flexible, secure, and ready for commercial transactions. The book also covers the fundamentals of web-based marketing, including search engine optimization and pay-per-click advertising. Now you can establish a solid online presence without the expense of hiring a designer!

*Learn essential HTML skills
*Plan your site architecture
*Add style to your web site using Cascading Style Sheets (CSS)
*Make your pages come alive with JavaScript elements
*Increase leads, conversions, and sales using search engine optimization (SEO)
*Set up pay-per-click advertising, including Google AdWords
*Track metrics with hit meters
*Market your site on Facebook
*Create a shopping cart and enable credit card transactions
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Övrig information

Steven Holzner is the award-winning author of more than 100 computer books, including PHP: The Complete Reference. His books have sold more than two million copies, and have been translated into 23 languages.

Innehållsförteckning

1. Essential HTML
2. HTML Tricks
3. Optimizing Cascading Style Sheets
4. Powering Up with JavaScript
5. Site Design and Search Engine Optimization
6. Marketing
7. Marketing on Facebook
8. Server-side Power: PHP
9. PHP: Cookies, Sessions, Browsers, and More
10. Taking Credit Cards Online
Index