Strategic Database Marketing 4e:  The Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program (e-bok)
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Format
E-bok
Filformat
EPUB med Adobe-kryptering
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Nedladdning
Kan laddas ned under 24 månader, dock max 3 gånger.
Språk
Engelska
Antal sidor
480
Utgivningsdatum
2011-12-02
Förlag
McGraw-Hill Education
ISBN
9780071773645
Strategic Database Marketing 4e:  The Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program (e-bok)

Strategic Database Marketing 4e: The Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program (e-bok)

E-bok (EPUB - DRM), Engelska, 2011-12-02
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Providing the most current marketing theories and strategies for 15 years-now updated to cover digital platforms so you can expand your reach even further!Retaining all the advice, tips, tactics, and strategies that has made it the go-to resource for marketers who take their craft seriously, Strategic Database Marketing now shows how to use marketing metrics, measure them, and predict the most profitable courses of action on Google, e-mail, smart phones, social media, and other websites.Arthur M. Hughes, founder and Vice President of The Database Marketing Institute, Ltd, has been designing and maintaining marketing databases for Fortune 500 companies and others for the past 30 years.
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