Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less (inbunden)
Fler böcker inom
Format
Inbunden (Hardback)
Språk
Engelska
Antal sidor
352
Utgivningsdatum
2013-10-16
Upplaga
ed
Förlag
McGraw-Hill Education
Illustrationer
illustrations
Dimensioner
237 x 159 x 28 mm
Vikt
645 g
Antal komponenter
1
Komponenter
,
ISBN
9780071819893
Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less (inbunden)

Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less

How to Tell a Different Story, Break Through the Clutter, & Win More Customers by Marketing Less

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Inbunden Engelska, 2013-10-16
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One of fortune Magazine's Top 5 Business Book Must-Reads

how do you cut through the noise, commotion, and bad information that is right now cluttering up your customers' digital space?

EPIC CONTENT MARKETING one of the world's leading experts on content marketing, joe pulizzi explains how to attract prospects and customers by creating information and content they actually want to engage with. no longer can we interrupt our customers with mediocre content and sales messages they dont care about.

Epic Content Marketing takes you step-by-stepthrough the process of developing stories that inform and entertain and compel customers to act--without actually telling them to. Epic content, distributed to the right person at the right time, is the way to truly capture the hearts and minds of customers. It's how to position your business as a trusted expert in its industry. It's what customers share and talk about.

once we hook customers with epic content, they reward us by sending our sales through the roof.

Epic Content Marketing provides everything youneed to:
  • Determine what your content niche should be to attract and retain customers
  • Discover and develop your content marketing mission statement
  • Set up a process for creating and curating epic content
  • Learn how to leverage social and e-mail channels to create--and grow--your audience
  • Measure the performance of your content--and increase your content marketing budget


with in-depth case studies of how john deere, lego, coca-cola, and other leading corporations are using content to drive epic sales, this groundbreaking guide gives you all the tools to start creating and disseminating content that leads directly to greater profits and growth.

whether you're the cmo of a fortune 500, a digital marketer, or an entrepreneur, Epic Content Marketing gives you the tools you need to vanquish the competition. Start your epic journey now!

PRAISE FOR epic content marketing "From the man who invented content marketing. Listen to this guy. He really understands the new world of marketing. The concepts in Epic Content Marketing are usable all over the world--instantly usable and useful for any business." -- Don Schultz, the "father of integrated marketing," Professor Emeritus at Northwestern University's Medill School of Journalism, and author of 13 books

"Joe Pulizzi's ideas are so consistently . . . well, epic (!) that they really don't need any endorsement by anyone. But heres mine anyway: You don't need MORE content. You need the right kind of content,strategically applied. For those organizations struggling to create a content marketing program that drives results, Joe delivers. Again." -- Ann Handley, coauthor of content rules and Chief Content Officer, MarketingProfs

"As Joe shows us in his wonderful Epic Content Marketing, you must unlearn interr...
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Övrig information

Joe Pulizzi is founder and chief content officer for Junta42, the leading online resource for content marketing.

Innehållsförteckning

Foreword. ix
Acknowledgments. xiii
Introduction . xv

Part I
Content MarketingThere and Back Again

CHAPTER 1 What Is Content Marketing?. 3
CHAPTER 2 The History of Content Marketing. 13
CHAPTER 3 Why Content Marketing?. 19
CHAPTER 4 The Business Model ofContent Marketing. 29
CHAPTER 5 The Business Case forContent Marketing. 41
CHAPTER 6 Tomorrows Media Companies. 49

Part II
Defining Your Content Niche and Strategy

CHAPTER 7 More Right or Less Right. 69
CHAPTER 8 What Is Epic Content Marketing?. 75
CHAPTER 9 The Goal of Subscription. 83
CHAPTER 10 The Audience Persona. 93
CHAPTER 11 Defining the Engagement Cycle. 103
CHAPTER 12 Defining Your Content Niche. 111
CHAPTER 13 The Content Marketing MissionStatement. 119

Part III
Managing the Content Process

CHAPTER 14 Building Your Editorial Calendar. 131
CHAPTER 15 Managing the ContentCreation Process. 139
CHAPTER 16 Content Types. 159
CHAPTER 17 Finding Your Content Assets. 203
CHAPTER 18 Extracting Content from Employees. 211
CHAPTER 19 The Content Platform. 215
CHAPTER 20 The Content Channel Plan in Action. 223

Part IV
Marketing Your Stories

CHAPTER 21 Social Media for Content Marketing. 231
CHAPTER 22 Alternative Content PromotionTechniques. 253
CHAPTER 23 Leveraging a Social Influencer Modelfor Content Marketing. 267

Part V
Making Content Work

CHAPTER 24 Measuring the Impact of YourContent Marketing. 277
CHAPTER 25 The Evolution of Your Epic Story. 299

Index