The Customer Culture Imperative: A Leader's Guide to Driving Superior Performance (inbunden)
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Format
Inbunden (Hardback)
Språk
Engelska
Antal sidor
336
Utgivningsdatum
2014-02-16
Upplaga
ed
Förlag
McGraw Hill
Medarbetare
Brown, Christopher
Illustrationer
figures
Dimensioner
229 x 160 x 30 mm
Vikt
613 g
Antal komponenter
1
ISBN
9780071821148

The Customer Culture Imperative: A Leader's Guide to Driving Superior Performance

A Leader's Guide to Building a Customer-centric Culture That Drives Superior Performance

av Linden Brown
Inbunden,  Engelska, 2014-02-16
365
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BECOME THE ENVY OF YOUR INDUSTRY WITH A CUSTOMER-CENTRIC CULTURE

Winner of Marketing Book of the Year 2015 by Marketing and Sales Books

for the first time, this groundbreaking guide unlocksthe secrets used by amazon, virgin, apple, starbucks, and salesforce.com. it creates a guide for success based on three years of scientific study drawing insights from more than 100 businesses to identify seven key factors. when implemented together these factors have been proven to drive superior business performance. customer culture isas fundamental to business performance as breathing is to living. it is the life force of your business. this applies no matter what your industry sector.

And with the evidence-based methods in this book,you can replicate their success in your business!

The Customer Culture Imperative reveals the keydisciplines of customer culture that consistently predict enhanced, sustainable business results. Each one is linked to a particular strategy and drives predictable and measurable improvements in one or more business performance factors--from innovation and customer satisfaction to growth in sales and profits to higher rates of new-product success. It gives you the tools to:
  • Inspire everyone in the company to embrace a customer-centric culture
  • Unify efforts across units by creating a "common language" for change
  • Collect and measure data from your efforts and benchmark your progress
  • Make change long term so you leave a legacy of an enduring business
creating a customer-centric company takes more than making an investment in the customer service department and systems. it's about building a culture in which the customer is at the heart of all decisions made within every function and unit. what's best for the customer is what's best for business. make that a part of the dna of your organization, and you will lead your company tounprecedented success. guaranteed.

PRAISE FOR the customer culture imperative "Linden and Chris Brown have written the best book on what it takes to build a genuine customer culture in an organization. Their framework and their stories will inspire you to take the next step." -- Philip Kotler, S. C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University

"A customer-focused culture is a powerful competitive advantage. This book will show you how todiagnose the level of a customer culture and then make the leadership moves to raise this level." -- George Day, Geoffrey T. Boisi Professor of Marketing and Co-Director of the Mack Institute for Innovation Management, Wharton, University of Pennsylvania

"Creating unique customer engagements is an essential ingredient of the 'Starbucks Experience.'Crafting an authentic culture is essential to insuring that all employees consistently execute and innovate the highest quality c...
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Recensioner i media

"Linden and Chris Brown have written the best book on what it takes to build a genuine customer culture in an organization. Their framework and their stories will inspire you to take the next step." -- Philip Kotler, S. C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University. "A customer-focused culture is a powerful competitive advantage. This book will show you how to diagnose the level of a customer culture and then make the leadership moves to raise this level." -- George Day, Geoffrey T. Boisi Professor of Marketing and Co-Director of the Mack Institute for Innovation Management, Wharton, University of Pennsylvania. "Creating unique customer engagements is an essential ingredient of the 'Starbucks Experience.' Crafting an authentic culture is essential to insuring that all employees consistently execute and innovate the highest quality customer experience. Linden and Chris provide a unique framework and road map to build this culture within large and small organizations." -- Arthur Rubinfeld, chief creative officer and president, Global Innovation and Evolution Fresh Retail, Starbucks.

Övrig information

Dr. Linden R. Brown is chairman and cofounderof MarketCulture Strategies Inc., a Silicon Valleycompany focused on measuring the level of customercentriccultures of organizations and the associated risks and opportunities. He coauthored, with Kellogg Professor Philip Kotler, the latest edition of the number one selling Australian university textbook, Marketing. Chris L. Brown is the former marketing directorfor Hewlett-Packard for the South Pacific includingAustralia. He is now a Silicon Valley-based management consultant.

Innehållsförteckning

Preface vii
Introduction xi
1 Whats Best for the Customer Is Best for the Business 1
2 Customers Rules 37
3 Customer-Inspired Innovation 57
4 Relentless Positioning 75
5 Competing for the Future 97
6 Tectonic Shifts 115
7 The New Math: 1 + 1 = 3 or 4 or even 10 141
8 How Leaders Get Their Ducks in a Row 161
9 How to Make It Happen 185
10 Leaving a Legacy 243
11 Will You Be Ready? 265
Appendix 1: The Research Program 273
Appendix 2: Customer Culture: A LeadersMeasurement and Action Guide 289
Notes 293
Index 311

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