The Product Manager's Desk Reference 2E (inbunden)
Fler böcker inom
Format
Inbunden (Hardback)
Språk
Engelska
Antal sidor
832
Utgivningsdatum
2014-08-16
Upplaga
2 Rev ed
Förlag
McGraw-Hill Education
Illustrationer
black & white illustrations, figures
Dimensioner
239 x 190 x 51 mm
Vikt
1612 g
Antal komponenter
1
ISBN
9780071824507

The Product Manager's Desk Reference 2E

av Steven Haines
Inbunden,  Engelska, 2014-08-16

Slutsåld

whatever your business sells, product management is one of the most important functions in the organization's pursuit of profits. with everexpanding globalization and increasingly fierce competition, the stakes are higher than ever--and the room for error narrower than ever.

introducing a brand-new product management life cycle (pmlc) model, The Product Manager's Desk Reference, Second Edition, provides the knowledge, tools, and insight you need to establish yourself as a cutting-edge productmanager who contributes measurably to your company's success.

in this fully revised edition of the definitive product management guide, veteran product management thought leader and practitioner steven haines clearly illustrates the entire product life cycle, from beginning to end. The Product Manager's Desk Reference is packed with an array of best practices and helpful hints that arecritical to the efficient management of products.

written for practitioners by a practitioner, TheProduct Manager's Desk Reference explains how to:
  • Choose and justify which products to build
  • Plan for their profitable creation and deployment
  • Develop and launch them
  • Manage them once they enter the market
  • Gracefully retire them and replace them with new products
  • Efficiently allocate investments across all of the products in an organization
The Product Manager's Desk Reference embodieseverything "product management." It is a comprehensive, versatile, must-have resource for anyone who works in any company, in any industry, who seeks to successfully and profitably market and manage products and services.

PRAISE FOR the product manager's desk reference: "There are some books that are destined to become classics in their field. the product manager's desk reference by Steven Haines is one of those books. Anyone working not just in product management but also marketing and business development should take the time to read and absorb the comprehensive body of knowledge that Steven has organized around product management." -- AMANDA NOZ, Head of Positioning and Messaging, Alcatel-Lucent

"Steven has done an excellent job of bringing a standard definition of the roles and responsibilities of this 'accidental profession' to the industry, and has provided a path along with tools to improve your skills within the product management profession." -- BRIAN WEBER, Manager of Product Management, Thomson Reuters

"Steven Haines covers this multifaceted topic in a systematic manner that makes the book easy to navigate. His groundbreaking proposal that product management become a formal discipline is an accurate reflection of the acute need for these skills in the business community." -- DAN O'DAY, Senior Director, Product Management, Thomson Reuters

"From now on, this book will stand as an important reference point for all product management teams."
Visa hela texten

Kundrecensioner

Har du läst boken? Sätt ditt betyg »

Fler böcker av Steven Haines

Visa alla böcker av Steven Haines »

Övrig information

Steven Haines (New York, NY) is the founder of global training and advisory services firm Sequent Learning Networks and The Product Management Executive Board.

Innehållsförteckning

List of Illustrations xix
List of Templates xxiii
Foreword Practice What You Preach: A Case Study onSteven Haines . . . Bob Corporale xxv
Preface xxxi

Introduction The Accidental Profession xxxv

MODULE 1: FOUNDATIONS OF PRODUCT MANAGEMENT
Introduction to Module 1 1

Chapter 1
What Is Product Management? 5
Question 1: What Is a Product? 6
Product Lines 7
Product Portfolios 9
Solutions, Bundles, and Systems 10
Product Elements and Modules 13
Platforms 14
Question 2: What Is Management? 15
What Is a Product Manager? 16
What Does a Product Manager Really Do? 16
Question 3: What Is Product Management? 19
Question 4: How Does Product Management Transform a Business? 21
Discovery and Innovation 22
New Product Planning Phases 23
New Product Introduction Phases (Execution) 24
Post-Launch Product Management 25
Product Management: A Holistic Activity 25
Summary: Why Product Management Matters 26
Raising Your Product Management Experience Quotient (PMEQ) 27

Chapter 2
The Product Master Plan 31
The Purpose of a Master Plan 32
Plans Change 33
The Format of the Product Master Plan 34
The Value of a Product Master Plan 35
An Insurance Policy for Consistent Communication 37
The Basic Construction of the Product Master Plan 37
Product and Product Line Business Documents 38
Cross-Functional Product Team and Other Organizational Information 42
Product Performance and Other Business Information 44
Market Data 47
Resources and Tools 47
A Personal Library 48
A Product Management Library 49
Summary 49
Raising Your Product Management Experience Quotient (PMEQ) 50

Chapter 3
Leadership: Creating Influence 51
You Are Always on Stage 54
Stay Calm, Even when Your Hairs on Fire 54
Transformation 55
The Most Important Values 56
Leadership Behaviors and Mindset 57
Additional Skills and Subject Matter Expertise 61
Experiential Development 62
How Do You Improve Your Skills and Experiences? 63
Summary 64
Raising Your Product Management Experience Quotient (PMEQ) 65

Chapter 4
Cross-Functional Product Teams: Getting Things Done 67
Cross-Functional Team Definitions 68
Definition: A Culture of Discipline 69
Team Membership 71
Teaming Is Not Always Easy 72
Curing the Dysfunctional Team 75
Building Blocks of a Cross-Functional Product Team 76
Team Membership 77
Multicultural Product Team Issues 78
Product Team Responsibilities 79
Cross-Functional Product Team Membership 80
Clarifying Roles and Responsibilities 80
The Functional Support Plan 82
Team Membership Across the Life Cycle 83
Cross-Functional Teams in the Global Arena 85
Cross-Functional Team Leadership 87
Summary 87
Raising Your Product Management Experience Quotient (PMEQ) 88

Chapter 5
Problem Solving and Decision Making: Whats Next? 91
The Importance of Decision Making ...

Du kanske gillar