Exploring Innovation (häftad)
Format
Häftad (Paperback)
Språk
Engelska
Antal sidor
360
Utgivningsdatum
2015-03-16
Upplaga
3
Förlag
McGraw-Hill Education / Europe, Middle East & Africa
Dimensioner
244 x 190 x 20 mm
Vikt
688 g
Antal komponenter
1
ISBN
9780077158392
Exploring Innovation (häftad)

Exploring Innovation

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Häftad Engelska, 2015-03-16
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The third edition of Exploring Innovation offers an engaging new perspective on innovation. The book provides business students with a clear understanding of the nature of innovation and how it can be managed and fostered. Written in an accessible style, Exploring Innovation encourages students to challenge their pre-conceived ideas about innovation and to see it as a continuous, on-going process, by exploring some of the biggest developments in innovation. Lively discussions of key concepts are provide through numerous case studies, on a range of original products and services, bringing business theories to life.
The new edition has been fully revised and updated with a more intuitive structure to now feature:
  • A greater emphasis on what innovation involves.
  • A new chapter on Value Capture.
  • Expanded coverage on Services and Process Innovations.
  • Two new chapters covering Global and Green trends in innovation.
  • 8 new major case studies and more than 40 new mini-cases including Twitter, Angry Birds, Netflick, Google and Toyota.
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David Smith is Professor of Innovation Management at Nottingham Business School, Nottingham Trent University.

Innehållsförteckning


part 1: what is innovation?

1Introduction

2Types of innovation

3Theories of innovation

part 2: what does innovation involve?

4Sources of innovation

5The process of innovation

6Value capture

7Intellectual property rights

part 3: how do you manage innovation?

8Innovation strategy

9Technological entrepreneurs

10Funding innovation

11Managing innovation

part 4: developments in innovation

12Innovation offshoring

13Green innovation

14National innovation systems

References

Resources

Index