Karl Ulrichs och Steven Eppingers Produktutveckling - Konstruktion och design ger läsaren en uppsättning metoder för produktutveckling som förenar perspektiven konstruktion, design, tillverkning och marknadsföring i ett angreppssätt. På så sätt få...
If Amazon can't win in China, can anyone? When Amazon CEO Jeff Bezos visited China in 2007, he expected that one day soon China would be a double-digit percentage of Amazon's sales. Yet, by 2019, Amazon, the most powerful and successful ...
Karl Ulrich (Philadelphia, PA) is a faculty member at the Wharton School of Business, University of Pennsylvania.
Steven Eppinger (Cambridge, MA) teaches at the Alfred P. Sloan School of Management at MIT.
chapter 1 introduction
chapter 2 product development process and organization
chapter 3 opportunity identification
chapter 4 product planning
chapter 5 identifying customer needs
chapter 6 product specifications
chapter 7 concept generation
chapter 8 concept selection
chapter 9 concept testing
chapter 10 product architecture
chapter 11 industrial design
chapter 12 design for environment
chapter 13 design for manufacturing and supply chain
chapter 14 prototyping
chapter 15 robust design
chapter 16 patents and intellectual property
chapter 17 service design
chapter 18 product development economics
chapter 19 project management