Sensory Evaluation Practices (e-bok)
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E-bok
Filformat
EPUB med LCP-kryptering (0.0 MB)
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Kan laddas ned under 24 månader, dock max 6 gånger.
Språk
Engelska
Antal sidor
446
Utgivningsdatum
2012-09-01
Förlag
Elsevier Science
ISBN
9780123820877

Sensory Evaluation Practices E-bok

av Herbert Stone, Rebecca N Bleibaum, Heather A Thomas
E-bok (LCP),  Engelska, 2012-09-01
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Understanding what the consumer wants and will accept are two of the most significant hurdles faced by anyone in new product development. Whether the concern is the proper mouth-feel of a potato chip, the sense of freshness" evoked by a chewing gum, or the weight and texture of a cosmetic, if the consumer doesn't find the product acceptable, it won't sell. Sensory evaluation testing is the process that establishes the consumer acceptability of a product. It can help identify issues before general production is begun and potentially bring to light issues that hadn't previously been considered a factor in the success of the project.
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