Available for the first time in paperback, this classic reference surveys the field, covering rhetoric's principles, concepts, applications, practical tools, and major thinkers. Rhetoric is increasingly studied in the context of other discipl...
Introduction.
I. THE NEW RHETORICS: OVERVIEW AND THEORY.
Ferdinand de Saussure, Nature of the Linguistic Sign.II. THE NEW RHETORICS: COMMENTARY AND APPLICATION.
Donald C. Bryant, Rhetoric: Its Functions and Its Scope.