Tested Advertising Methods (inbunden)
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Format
Inbunden (Hardback)
Språk
Engelska
Antal sidor
320
Utgivningsdatum
1997-03-01
Upplaga
5
Förlag
Prentice Hall
Medarbetare
Caples
Illustrationer
Illustrations
Antal komponenter
1
ISBN
9780132446099
Tested Advertising Methods (inbunden)

Tested Advertising Methods

Inbunden, Engelska, 1997-03-01
329
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A legend in advertising for more than 60 years, John Caples still serves as a guide to generations of creative marketing people. Now his classic work on how to create successful advertising has been updated by respected advertising consultant Fred Hahn. It retains all the clarity, candid analysis, time-tested experience and invaluable award-winning ideas from the original, while bringing it right up-to-the-minute on the many new changes in the field.
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