- Häftad (Paperback)
- Antal sidor
- Financial Times/ Prentice Hall
- 226 x 152 x 23 mm
- Antal komponenter
- 431 g
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Pursue your bestbusiness opportunitieswithoutthe risk!
Today, many companies have become powerfully averse to taking the risks that are essential to long-term success. Dr. Sayan Chatterjee shows how to identify high-risk, high-return opportunities, and then systematically mitigate those risks up front, as you design your initiative. His techniques can help you safely pursue huge opportunities that others pass upand sustain profit growth far into the future.
- A complete framework for attacking high-risk, high-return opportunities
Powerful new tools for sustaining long-term growth and profitability
- Clarifying and mitigating your real risks
Understanding what is visible to your customer and how that affects your risk
- JetBlue vs. Southwest: More than one way to skin a cat
Identifying multiple competitive objectives, and multiple ways to achieve them
- Tracking and reducing risks in real-time
Discovering mistakes in assumptions or logic while there's time to fix them
- Creative ways to leverage existing resources more effectively
Reducing risk by avoiding unnecessary additional investmentsand what to do when you can't
- Execution: Getting your ducks in a row
Creating an organization that can deliver on your high-value, low-risk strategies
- Reducing the hazards of growth and diversification strategies
Planning to grow or extend your core markets
- Entering existing markets without the risk
Finding more effective ways to overcome entry barriers
- Shaping new markets: products, processes, and platforms
What it takes to successfully create and dominate a new market
Thomas C. Sullivan, Chairman, RPM International, Inc.
"Chatterjee helps you take a fresh look at your company's current business model and gives you a roadmap to implement change to align your everyday operations and long-term strategic planning. This book is a must-read for anyone involved in operations and trying to grow a business."
Arthur Anton, President/CEO, Swagelok
"Dr. Chatterjee has been highly effective in assisting our company with business strategy. He has given us new perspectives in strategic management that have dramatically improved our thought processes and performance results."
Rick Juve, CEO Americhem
"For a practitioner, this book offers a unique and invaluable focus on proactive risk assessment during the design of business strategy...a focus that other authors omit."
Ted Zampetis, CEO, Sh...
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Author Bio Sayan Chatterjee, Ph.D. is Professor of Management Policy at the Weatherhead School of Management, Case Western Reserve University. He has been doing academic research on the sources of business risk since the early 1990s and is now translating his breakthrough ideas into actionable information for business leaders and financial experts. In May 2003, he spoke at an invitation-only practitioner conference on risk organized by the London School of Economics. His works are used in the curriculum of the Harvard Business School and have been cited in most leading textbooks on strategy. He also consults with leading middle-market firms and global corporations. A(c) Copyright Pearson Education. All rights reserved.
Introduction: Understanding Risk: The Real Key to Competitive Strategy.
I: DESIGNING STRATEGIES FOR AVOIDING RISK.1: How to See Gold Where Others See Risk: Identify More Choices to Get the Gold.
2: Three Steps to Design a Low Risk Strategy.
3: Identifying Multiple Capability Configurations.
4: Designing Strategies with Low Capability Risks.
5: Lowering Capability Risks with Visible and Invisible Outputs.
6: Organizations That Can Benefit from the Outcome-to-Objectives Framework.
II: THE RISKS IN GROWTH AND DIVERSIFICATION STRATEGY.7: When and How to Use Differentiation Entry Strategy.
8: When and How to Use a Low-Price Entry Strategy.
9: Strategies to Shape Markets: Products, Process and Platform.
10: Develop Multiple Migration Paths.
Appendix: Enron's Incremental Descent into Bankruptcy: A Strategic and Organizational Guide.