80 Memorable Presentation Lessons from the Masters
Slutsåld
Jerry Weissman (Burlingame, CA), the world's #1 corporate presentations consultant, is known worldwide for his confidential executive coaching sessions. Weissman's private client list includes the top brass at Yahoo!, Intuit, Cisco Systems, Microsoft, and many others. His techniques have helped nearly 400 client firms hone persuasive IPO road show presentations that have raised hundreds of billions of dollars in the stock market; and have helped hundreds of other public and pre-public firms develop and deliver crucial business presentations. His books include Presenting to Win and How to Handle Tough Questions...When It Counts.
Introduction 1
SECTION I Content: The Art of Telling Your Story
1 A Lesson from Professor Marvel aka The Wizard of Oz 5
How to Customize Your Presentation
2 Obama and You 8
The Most Persuasive Word
3 The So What? Syndrome 10
and How to Avoid It
4 Beware of Jokes 12
Dispelling a Common False Belief
5 Presentation Advice from Abraham Lincoln 14
Clarity, Ownership, and Add Value
6 It Ain't What You Say, Its How You Say It 16
Lessons in Structure from Jeffrey Toobin and Andrew Weil, M.D.
7 Presentation Advice from Mark Twain 18
Brevity Takes Time
8 Presentation Advice from Mike Nichols 20
How to Find Value in Your Story
9 Show versus Tell in Hollywood 22
The Wrong and Right Way to Tell a Story in Three Films
10 Slogan Power 24
Why the US Army's "Be All That You Can Be" Succeeded
11 How Long Is Too Long? 26
When in Doubt, Leave It out
12 The Elevator Pitch in One Sentence 28
How to Describe Your Business Succinctly
13  ...