Fler böcker av Rebecca Lieb

  • Content - The Atomic Particle of Marketing

    Rebecca Lieb

    DISTINGUISHED FAVOURITE: NYC Big Book Awards 2017 Content, in all its forms, is the single most critical element of any marketing campaign. Finding a successful equilibrium between content marketing and content strategy is difficult, but essential...

  • The Truth About Search Engine Optimization

    Rebecca Lieb

    Rebeccas book is chapter-by-chapter gold for anyone who needs to understand how we find information on the Web. Kevin M. Ryan, Motivity Marketing, Inc., and Chairman of Search Engine Strategies Advisory Board   In this book, leading search op...

  • Content Marketing: Think Like a Publisher - How to Use Content to Market Online and in Social Media

    Rebecca Lieb

    If you have a website, a blog, or even a Facebook or Twitter presence, you are a publisher. Think like one: build a digital content strategy that embraces words, images and multimedia to systematically enhance consumer engagement and conversion ra...