Understanding Marketing (häftad)
Format
Häftad (Paperback)
Språk
Engelska
Antal sidor
400
Utgivningsdatum
1997-09-01
Upplaga
1
Förlag
Financial Times/ Prentice Hall
Illustratör/Fotograf
illustrations facsimiles
Illustrationer
facsims.ill.(some col.).
Dimensioner
235 x 175 x 20 mm
Vikt
680 g
Antal komponenter
1
ISBN
9780134904672
Understanding Marketing (häftad)

Understanding Marketing

Häftad Engelska, 1997-09-01
1099
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A user friendly approach to marketing for readers with little or no prior knowledge of the subject.
The text provides a clear introduction to marketing. The personal feedback approach allows students to reinforce their learning and to build their confidence and ability in the subject.

Instructor's Manual (0-13-490475-3).
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Innehållsförteckning

  1. Introduction to Marketing.
  2. Marketing Planning, The Environment and Competitive Strategy.
  3. Marketing Research.
  4. Targeting, Segmentation and Positioning.
  5. Consumer and Organisational Buyer Behaviour.
  6. Managing the Product in the Marketing Mix.
  7. Pricing.
  8. Distribution.
  9. Marketing Communications.
  10. Distribution, Advertising and Sales Promotion.
  11. Marketing Communications.
  12. Public Relations, Personal Selling and Direct Mail.
  13. International Markets.
  14. Marketing Services.
  15. Multiple Choice Questions.