Purple Cow (Paperback) (häftad)
Format
Häftad (Paperback)
Språk
Engelska
Antal sidor
140
Utgivningsdatum
2005-01-01
Förlag
PENGUIN BOOKS LIMITED
Originalspråk
English
Dimensioner
198 x 130 x 14 mm
Vikt
120 g
Antal komponenter
1
Komponenter
,
ISBN
9780141016405
Purple Cow (Paperback) (häftad)

Purple Cow (Paperback)

Transform Your Business by Being Remarkable

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Häftad Engelska, 2005-01-01
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You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.

What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow.

Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.
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Övrig information

Seth Godin is the author of four worldwide bestsellers, including Permission Marketing, Unleashing the Ideavirus and Survival is Not Enough. He is a renowned public speaker and is contributing editor at Fast Company magazine. You can find him at www.sethgodin.com.