- Häftad (Paperback)
- Antal sidor
- PENGUIN BOOKS LIMITED
- 198 x 130 x 14 mm
- Antal komponenter
- 120 g
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How The Mighty Fall
This is Marketing
Purple Cow (Paperback)
Transform Your Business by Being Remarkableav Seth Godin105Skickas inom 5-8 vardagar.
Gratis frakt inom Sverige över 159 kr för privatpersoner.You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.
What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow.
Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.
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Fler böcker av Seth Godin
Seth Godin is the author of four worldwide bestsellers, including Permission Marketing, Unleashing the Ideavirus and Survival is Not Enough. He is a renowned public speaker and is contributing editor at Fast Company magazine. You can find him at www.sethgodin.com.