Advertising (inbunden)
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Format
Inbunden (Hardback)
Språk
Engelska
Antal sidor
256
Utgivningsdatum
2017-09-28
Förlag
OUP USA
Dimensioner
213 x 142 x 20 mm
Vikt
431 g
Antal komponenter
1
ISBN
9780190625887

Advertising

What Everyone Needs to Know

av Mara Einstein
Inbunden,  Engelska, 2017-09-28
469
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Mara Einstein exposes how our shopping, political and even dating preferences are unwittingly formed by brand images and the mythologies embedded in them. Advertising: What Everyone Needs to Know helps us combat the effects of manipulative advertising, and enables the reader to understand how marketing industries work in the digital age, particularly in their uses and abuses of Big Data. Most importantly, it awakens us to advertising's subtle and not so subtle impact on our lives-both as individuals and as a global society. What ideas and information are being communicated to us-and to what end?
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Fler böcker av Mara Einstein

Övrig information

Mara Einstein is Professor of Media Studies at Queens College, City University of New York. She brings more than twenty-five years of marketing and advertising experience to this work. She has worked as a senior marketing executive in both broadcast (NBC) and cable (MTV Networks) television as well as at major advertising agencies working on such accounts as Miller Lite, Uncle Ben's, and Dole Foods.

Innehållsförteckning

Introduction Part I: Marketing versus Advertising Part II: The Business of Advertising Part III: Branding and Consumer Behavior Part IV: Media and Media buying Part V: Creative Part VI: Advertising in the Digital Age Conclusion

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