- Inbunden (Hardback)
- Antal sidor
- illustrated ed
- OUP USA
- 56 line illustrations 26 halftones
- 26 halftones, 56 line illustrations
- 241 x 158 x 25 mm
- Antal komponenter
- 607 g
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The Fast Path to Corporate Growth
Leveraging Knowledge and Technologies to New Market Applications
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innovationdeveloping new product lines that address new market applications and provide the corporation with new streams of revenue. It integrates the key disciplinesnew product strategy, user research, concept development and prototyping, market testing, and business modelingneeded for enterprise growth.
The book illustrates its framework with in-depth examples of companies that have leveraged their core technologies to new markets and new types of uses in order to generate impressive results, including IBM, Honda, and Mars. Many of these examples contain templates that readers can use in their own projects. The book ends by addressing the human side of new market applications, providing advice on what executives and innovation team leaders must do to execute the steps of Meyers framework for
new market applications development. This comprehensive management guide should appeal to practitioners in research and development, new business development strategists, and product managers, along with students in engineering management, innovation management, and corporate strategy courses that
focus on technology industries.
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Recensioner i media
Robert Gamgort, President Masterfoods USA Professor Meyer's Fast Path framework is an essential tool for developing and commercializing new product lines from within a corporation. We have used this approach at Masterfoods USA and have found it invaluable in creating the process and culture needed for new venture success.
Bloggat om The Fast Path to Corporate Growth
<br>Marc H. Meyer Matthews Distinguished University Professor and Department Chair, Entrepreneurship and Innovation Group of the the College of Business at Northeastern University.<br>
1. IBM Rises from the Ashes; 2. A Framework for Action; 3. Segmenting Markets for Growth; 4. Understanding User Needs; 5. Creating Design Concepts, Prototyping, and Validating Design Choices; 6. How Honda Innovates; 7. Product Line and Platform Development; 8. Hondas Element Comes to Life; 9. Business Model Innovation; 10. New Brand and Product Line Development at Mars; 11. Making the Business Case; 12. Executive Decision Making; 13. Leading Teams to Growth; Appendix: Underlying Technology Principles in IBMs Renewal