Clear and to the Point (häftad)
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Format
Häftad (Paperback)
Språk
Engelska
Antal sidor
240
Utgivningsdatum
2007-09-01
Upplaga
illustrated ed
Förlag
OUP USA
Illustratör/Fotograf
15 colour illustrations and 112 black & white illustrations
Illustrationer
15 colour illustrations and 112 black & white illustrations
Dimensioner
255 x 176 x 15 mm
Vikt
540 g
Antal komponenter
1
Komponenter
66:B&W 7 x 10 in or 254 x 178 mm Perfect Bound on White w/Gloss Lam
ISBN
9780195320695

Clear and to the Point

8 psychological principles for compelling PowerPoint presentations

av Stephen M Kosslyn
Häftad,  Engelska, 2007-09-01
366
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In this book, Stephen Kosslyn, a renowned neuroscientist, presents eight simple principles for constructing a presentation that takes advantage of the information modern science has provided about how perception, memory, and cognition operate.
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Recensioner i media

Lawrence W. Barsalou, Emory University, USA Kosslyn puts PowerPoint users on notice. Read this book, and you will be enlightened... Kosslyn's thorough and engaging treatment is based on broad scientific literature, and on his extensive experience. Besides covering the myriad features that PowerPoint offers, Kosslyn provides great advice on how to connect with an audience, tell a story, work at the right level of information, and come up for air.

Övrig information

<br>Stephen M. Kosslyn is the former Chair of the Department of Psychology, currently Dean of Social Science and John Lindsley Professor of Psychology at Harvard University. A leading authority on the nature of visual mental imagery and visual communication, he has received numerous honors for his work in this field. His previous books include Image and Mind, Wet Mind: The New Cognitive Neuroscience (with Koenig), and Psychology: The Brain, the Person, the World (with Rosenberg).<br>

Innehållsförteckning

1. Articulate presentations; 2. The big picture; 3. Readable text; 4. Color, texture, animation, and sound; 5. Communicating quantitative information: using graphs; 6. Communicating qualitative information: charts, diagrams, maps, and clipart; 7. The good, the bad, and the incomprehensible; Appendix: The principles and their specific needs

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