Viral Marketing (häftad)
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Format
Häftad (Paperback)
Språk
Engelska
Antal sidor
128
Utgivningsdatum
2013-10-03
Förlag
OUP Australia & New Zealand
Dimensioner
230 x 155 x 12 mm
Vikt
253 g
Antal komponenter
1
ISBN
9780195527988
Viral Marketing (häftad)

Viral Marketing

The Science of Sharing

Häftad Engelska, 2013-10-03
229
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Using original research from more than 2 years of work, 5 different data sets, around 1000 videos, 9 individual studies and a large team of researchers from the Ehrenberg-Bass Institute for Marketing Science, Viral Marketing offers solid advice on the nebulous business of video sharing. Dr Nelson-Field reports new knowledge on sharing, memory and the influence of creative devices.
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Övrig information

Karen Nelson-Field, Senior Research Associate, Ehrenberg-Bass Institute for Marketing Science, University of South Australia Karen Nelson-Field is a Senior Research Associate with the Ehrenberg-Bass Institute at the University of South Australia. Her current research focuses on whether existing empirical generalisations in advertising and buyer behavior hold in the new media context. Her research into social media marketing, content marketing and video sharing have been internationally recognised both in industry and academic forums while her (sometimes controversial) findings regularly spark global discussion amongst practitioners.

Innehållsförteckning

1. IT'S AN EPIDEMIC ; 2. WHEN LAWS ARE NOT LAWS ; 3. EMOTIONS AND SHARING ; 4. NOT ALL FART JOKES ARE FUNNY ; 5. BRAND PROMINENCE AND SHARING ; 6. REACH [STILL] REIGNS ; 7. THE PAYOFF ; 8. THE SOCIAL OPPORTUNITY ; 9. LAST DRINKS ; 10. AROUSAL TESTING RESEARCH METHOD EXPLAINED - FOR INTERESTED READERS