Marketing (häftad)
Format
Häftad (Paperback)
Språk
Engelska
Antal sidor
832
Utgivningsdatum
2017-11-30
Upplaga
2
Förlag
OUP Australia & New Zealand
Dimensioner
246 x 208 x 33 mm
Vikt
1771 g
Antal komponenter
1
ISBN
9780195590296

Marketing

Theory, Evidence, Practice

Häftad,  Engelska, 2017-11-30
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Marketing: Theory, Evidence, Practice tells the story of marketing, its theories, concepts and real life applications, while providing a realistic overview of the marketing world. It demonstrates the practical application of marketing skills, illustrated by case studies and practitioner profiles, and gives students industry insight that will support them in their careers.
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Övrig information

Professor Byron Sharp, Director, Ehrenberg-Bass Institute for Marketing Science, University of South Australia

Innehållsförteckning

What Do Marketing Executives Do?Consumer Behaviour and Business Buyer BehaviourMeaningful Marketing MetricsMarket ResearchThe Marketing EnvironmentCustomer Segmentation and TargetingProduct (Goods and Services)Physical Availability, Retailing and ShoppingPricing and DiscountingSelling and Sales ManagementAdvertisingMedia DecisionsDeveloping and Implementing a Marketing PlanGlobal MarketingEthics and Social ResponsibilitySocial MarketingSocial Responsibility and Ethics