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Köp båda 2 för 944 krIntroduction; Part I: The background to agricultural marketing: An introduction to marketing; Applicability of marketing principles to farmers; Applicability of marketing techniques to farmers; Government support of agricultural markets in the UK; EEC support of agricultural markets; Part II: Agricultural marketing in practice; Channels used by farmers marketing individually; Marketing channels used by farmers acting in unison; Possibilities for direct marketing by the farmer; The marketing of agricultural inputs; Index