Managerial Economics

Aslib Book Guide, Vol.65, No.7, July 2000. useful as a reference text for practising managers.

'Concentrating on economic models rather than trendy strategy frameworks...each chapter is illustrated with small examples, not full cases, which is what one wants.' Peter Buckley, professor of international business, University of Leeds. The Times Higher Education Supplement May 2000

Ian Dobbs is a Reader in Business Economics and Finance at the University of Newcastle-upon-Tyne

Part One: Introduction; 1: Introduction; 2: An evaluatory framework; Part Two: Decision Analysis, Tools and Techniques; 3: Optimization; 4: Decision-making under uncertainty; 5: Game theory; 6: Investment appraisal; 7: Issues in capital budgeting; Part Three: Demand and Cost Analysis; 8: Consumer theory and demand analysis; 9: Demand estimation; 10: Production and cost analysis; 11: Cost estimation; 12: Short-run benefit and cost analysis; Part Four: Market Structure and Theories of the Firm; 13: Introduction to market structure; 14: Monopoly; 15: Monopolistic competition; 16: Oligopoly; 17: Some alternative theories of the firm; Part Five: Pricing and Related Decisions; 18: Price discrimination; 19: Non-linear pricing; 20: Multi-product pricing; 21: Pricing under uncertainty; 22: Public sector pricing; 23: Intertemporal pricing; 24: Cost-plus and mark-up pricing; 25: Buyer-market power; 26: Advertising; Part Six: Regulatory Intervention; 27: Market failure: externalities and public goods; 28: State intervention in imperfectly competitive industries; Part Seven: Organizational Architecture; 29: Transactions, information and agency; 30: Organizational architecture; 31: Integration, decentralization, transfer pricing and related decisions; 32: Economic aspects of human resource management.