Typography: A Very Short Introduction

Nancy Campbell, Times Literary Supplement "Enjoyable and accessible ... Luna is an ideal guide. A particularly fascinating section on the different ways in which readers read, informed by psychologists studies, should be of interest to all readers, as well as to anyone who hopes that their words will be read."

John D. Berry, Eye Magazine "Paul Luna has written a very thorough explanation of typography as a subject and a practice. The book is not aimed at practitioners but at an intelligent general audience [it] does not teach you how to do typography; it teaches you how to think about typography. I have been waiting for a [VSI] volume on typography. This is it. It was worth the wait."

Tom May, Creative Bloq This 176-page paperback takes a comprehensive and in-depth approach to the art and science of typography, and is written in a way that the ordinary person can easily follow. A great buy for typography beginners.

Erik Spiekermann, type designer, and founder of Metadesign, FontShop, and Edenspiekermann Paul Luna knows everything about Typography, that mysterious science, practised by many, understood by few. He shares his vast knowledge in terms that everybody will understand. Anybody who has to communicate with type (and who doesnt?) needs this book.

Rod McDonald, type designer and Typographic Advisor, Sheridan College, Ontario This is one of the most valuable books on typography I have ever read. This little book contains a depth of knowledge rarely found in books twice its size.

Paul Luna is Emeritus Professor of Typography and Graphic Communication at the University of Reading. Before this he was head of corporate design at Oxford University Press and responsible for the design of major publications such as the Oxford English Dictionary, bilingual dictionaries, the Oxford Shakespeare, and the Revised English Bible.

PrefaceAcknowledgements1: Perfect letters2: Practical letters3: Presenting language4: Genre and layout5: Persuasion, information, art6: Picture language7: Evidence for design decisions8: Positive typographyAppendix 1: Dogma for designersAppendix 2: Good practice in typesettingFurther readingIndex