Groundbreakers (häftad)
Fler böcker inom
Format
Häftad (Paperback)
Språk
Engelska
Antal sidor
272
Utgivningsdatum
2015-01-29
Förlag
OUP USA
Medarbetare
McKenna, Elizabeth / Bird, Jeremy
Illustrationer
illustrations
Dimensioner
231 x 155 x 20 mm
Vikt
359 g
Antal komponenter
1
Komponenter
459:B&W 6.14 x 9.21 in or 234 x 156 mm (Royal 8vo) Perfect Bound on Creme w/Matte Lam
ISBN
9780199394609

Groundbreakers

How Obama's 2.2 Million Volunteers Transformed Campaigning in America

av Hahrie Han
Häftad,  Engelska, 2015-01-29
352
Köp
Spara som favorit
  • Skickas från oss inom 7-10 vardagar.
  • Fri frakt över 249 kr för privatkunder i Sverige.
Finns även som
Visa alla 3 format & utgåvor
Accounts of the 2008 and 2012 presidential campaigns have documented widely the technological innovations made in data analytics and social media that have transformed fundraising and voter outreach, but they have failed to account for the unprecendented and dramatic increase in the numbers of people who volunteered for Obama for America. Han and McKenna argue that presidential campaigns are still about more than clicks, big data and money -- they are about boots on the ground and cultivating leaders.
Visa hela texten

Passar bra ihop

  1. Groundbreakers
  2. +
  3. Who's Afraid of Gender?

De som köpt den här boken har ofta också köpt Who's Afraid of Gender? av Judith Butler (inbunden).

Köp båda 2 för 675 kr

Kundrecensioner

Har du läst boken? Sätt ditt betyg »

Fler böcker av Hahrie Han

Recensioner i media

John Sides, author of The Gamble: Choice and Chance in the 2012 Presidential Election Amid all the hype about 'big data' and analytics in Obama's presidential campaigns, one key story hasn't been told in full: how the Obama team built a sprawling and vibrant field organization almost entirely out of volunteer labor. Han and McKenna recount the successes and struggles of this effort, drawing on extensive and illuminating interviews with everyone from senior staff to many of those volunteers. Their account shows how a winning campaign depends as much on old-fashioned shoe leather as on statistical models and multi-million dollar advertising sprees. This is a book that both scholars and practitioners of campaigns should read.

Övrig information

Elizabeth McKenna is a Ph.D. student in sociology at the University of California, Berkeley. Hahrie Han is Associate Professor of Political Science at Wellesley College. Jeremy Bird served as the National Field Director for Obama for America and is a founding partner at political consulting firm 270 Strategies.

Innehållsförteckning

Chapter One: Introduction ; Part I: The Historical Roots of the Obama Field Program ; Chapter Two: The Way Things Were ; Chapter Three: Discovery and Diffusion ; Part II: The Nuts and Bolts of the Ground Game ; Chapter Four: Building Depth By Investing in Relationships ; Chapter Five: Creating a Structure to Share Responsibility: Neighborhood Teams ; Chapter Six: Using Metrics to Get to Scale ; Part III: OFA's Legacy ; Chapter Seven: Reflection ; Works Cited ; Index

Du kanske gillar