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Köp båda 2 för 1137 krAn Introduction to e-Business provides the contemporary knowledge of the key issues affecting the modern e-business environment and links theory and practice of management strategies relating to e-business. This book brings together the most cogen...
Dr Peter Bloom, University of Swansea The writing of this textbook is overwhelmingly exceptional. I cannot stress enough how accessibly, straightforwardly, and concisely it presents often quite complicated material. It balances exactly right the need to make these subjects both digestible and rich for young students.
Adam Horton, student at Brunel University The skillsets provide an excellent breakdown of highly relevant and important topics such as presentation and time-management skills which are crucial for preparing university students for future years of study. I would have found this book a great help during my first year of university.
Alistair Norman, Lecturer, University of Leeds The combination of current and classic material provides students with the basis on which to understand the foundations of management, and also some of the current applications within our complex commercial context. The accessible and clear writing style doesn't condescend but equally does not overcomplicate.
Mike Davies, Teaching Fellow, University of Reading Pitched at the right level for first year students, this will give a firm foundation for any further studies as well as being a source of reference to the students in years to come.
Vivienne Byers, Lecturer, Dublin Institute of Technology The book is clear and well written, and all the chapters have a good mix of critical material. I think the international cases are brilliant - much clearer and more understandable than those offered by competitors.
Martijn van Velzen, Assistant Professor, University of Twente, Netherlands The authors have succeeded in building compelling cases on a solid theoretical foundation. It is not easy to come up with something really new when discussing management science.
<br>Colin Combe, Senior Lecturer, Glasgow Caledonian University <br>Colin Combe is a senior lecturer in strategic management at Glasgow Caledonian University. He teaches modules in strategy, entrepreneurship and innovation and digital economy to a range of UG and PG courses. His research interests are in social innovation, innovation strategies and the intellectual property of digital technologies. He has published many academic articles on these subjects and presented papers to international conferences. <br>Previously, he has worked as research consultant for the World Bank culminating in a report into administrative capacities for e-government harmonisation in the EU. Colin represents GCU on the ERDF funded INNOVATE project that focuses on economic growth strategies for the knowledge-based and creative industries in the Atlantic Area. This project has funded the establishment of the Social Innovation Network at GCU that is a platform for collaboration and knowledge-sharing on social innovation between academics, practitioners and policymakers.<br>
PART ONE: MANAGEMENT PRINCIPLES AND FUNCTIONS ; 1. Introduction to Management ; Skillset: Reading ; 2. Management Theory ; Skillset: Referencing ; 3. Planning ; Skillset: Time Management ; 4. Organizing ; Skillset: Sourcing Materials ; 5. Leading ; Skillset: Analyzing Case Studies ; 6. Controlling ; Skillset: Exam Technique ; 7. Decision-making ; Skillset: Literature Review ; PART TWO: MANAGING PEOPLE AND COMMUNICATIONS ; 8. Human Resource Management ; Skillset: Exam Questions ; 9. Motivation and Communication ; Skillsets: Presentations ; 10. Managing teams and teamwork ; Skillset: Essay Writing ; PART THREE: MANAGIMENT AND ORGANIZATIONS ; 11. Organizational Structure ; Skillset: Essay Examples ; 12. Organizational Culture ; Skillset: Critical Analysis ; 13. Management and Ethics ; Skillset: Plagiarism ; PART FOUR: MANAGING STRATEGY, CHANGE AND INNOVATION ; 14. Strategic Management ; Skillset: Personal Development Planning ; 15. Marketing strategies ; Skillset: Reflective exercises ; 16. Change Management and Innovation ; Skillset: Overview