Heuristics

<br>"This volume makes a powerful case for the importance of fast and frugal heuristics in explaining a wide range of aspects of cognition. It brings together the latest developments in one of the most influential research programmes in the decision sciences, and will provide a valuable stimulus for, and a challenge to, research across the field." <br>Nick Chater, University College London <br><p><br>

Gerd Gigerenzer is Director, Max Plank Institute for Human Development, Berlin, and former Professor of Psychology, University of Chicago. He won the AAAS Prize for the best article in the behavioral sciences and the Association of American Publishers Prize for the best book in the social and behavioral sciences. His recent books include Rationality for Mortals (OUP) and Gut Feelings (Penguin), translated into 17 languages. Ralph Hertwig is Professor of Cognitive and Decision Sciences, Department of Psychology, University of Basel. He studies bounded and social rationality, experienced-based decision making, and the methodology of the social sciences. He was a recipient of the Heinz Heckhausen Young Scientist Prize and the Charlotte-und-Karl-Buhler Young Career Award. Thorsten Pachur is Research Scientist, Cognitive and Decision Sciences, Department of Psychology, University of Basel. He studies the role of memory processes in decision making and the psychology of risky choice.

Introduction List of Contributors Appetizer 1. Homo heuristicus: Why Biased Minds Make Better Inferences. Gerd Gigerenzer, and Henry Brighton Part I: Theory Opening the adaptive toolbox 2. Reasoning the Fast and Frugal Way: Models of Bounded Rationality. Gerd Gigerenzer, and Daniel G. Goldstein 3. Models of Ecological Rationality: The Recognition Heuristic. Daniel Goldstein and Gerd Gigerenzer 4. How Forgetting Aids Heuristic Inference. Lael J. Schooler and R. Hertwig 5. Simple Heuristics and Rules of Thumb: Where Psychologists and Behavioral Biologists Might Meet. John M.C. Hutchinson and Gerd Gigerenzer 6. Naive and Yet Enlightened: From Natural Frequencies to Fast and Frugal Decision Trees. Laura Martignon, Oliver Vitouch, Masinori Takezawa, and Malcolm R. Forster 7. The Priority Heuristic: Making Choices without Trade-Offs. Eduard Brandstatter, Gerd Gigerenzer, and Ralph Hertwig 8. One-Reason Decision making: Modeling Violations of Expected Utility Theory. Konstantinos V. Katsikopoulos and Gerd Gigerenzer 9. The Similarity Heuristic. Daniel Read and Yael Grushka-Cockayne 10. Hindsight Bias: A By-Product of Knowledge Updating? Ulrich Hoffrage, Ralph Hertwig, and Gerd Gigerenzer How are heuristics selected? 11. SSL: A Theory of How People Learn to Select Strategies. Jorg Rieskamp and Philipp E. Otto Part II: Tests When do heuristics work? 12. Fast, Frugal, and Fit: Simple Heuristics for Paired Comparison. Laura Martignon and Ulrich Hoffrage 13. Heuristic and Linear Lodels of Judgment: Matching Rules and Environments. Robin M. Hogarth and Natalia Karelaia 14. Categorization with Limited Resources: A Family of Simple Heuristics. Laura Martignon, Konstantinos V. Katsikopoulo, and Jan K. Woike 15. A Signal Detection Analysis of the Recognition Heuristic. Timothy J. Pleskac 16. The Relative Success of Recognition-Based Iinference in Multichoice Decisions. Rachel McCloy, C. Philip Beaman, and Philip T. Smith When do people rely on one good reason? 17. The Quest for Take-the-Best. Arndt Broeder 18. Empirical Tests of a Fast and Frugal Heuristic: Not Everyone