Guerrilla Marketing with Technology Unleashing the Full Potential of Your Small Business (häftad)
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Format
Häftad (Paperback)
Språk
Engelska
Antal sidor
224
Utgivningsdatum
1997-09-01
Upplaga
1
Förlag
Basic Books
Illustrationer
black & white illustrations
Dimensioner
234 x 155 x 14 mm
Vikt
313 g
Antal komponenter
1
Komponenter
x, 211 p. ;
ISBN
9780201328042
Guerrilla Marketing with Technology Unleashing the Full Potential of Your Small Business (häftad)

Guerrilla Marketing with Technology Unleashing the Full Potential of Your Small Business

Häftad Engelska, 1997-09-01
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For more than twenty years, Jay Levinson has been arming small businesses with the strategies and tactics to compete with the big guys by substituting time, energy, and imagination for money. In Guerrilla Marketing With Technology he shows how virtually every aspect of a small business can be enhanced through technology. Even with minimal investment in and experience with computers, databases, and the Internet, small businesses can maximize their limited resources and reap big profits. Without technical jargon, Levinson covers all the basics to get even the most technologically shy up and running.
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Övrig information

Jay Conrad Levinson is chairman of Guerrilla Marketing International, a northern California-based consulting firm specializing in low-cost, high-impact marketing principles for small businesses. He is the publisher of The Guerrilla Marketing Newsletter and author of the bestselling marketing series of all time, including Guerrilla Marketing, Guerrilla Marketing Attack, and The Guerrilla Marketing Handbook.

Innehållsförteckning

* The Unfair Advantage * The Virtual Guerrilla * Marketing Your Small Business * The Business of Customers * Zero to 60 in 30 Days * Saving Money by Saving Time * The Benefits of Collaboration * Mining the Treasures of the Internet * High-Tech/High-return Marketing * Resources