- Häftad (Paperback)
- Antal sidor
- McVarish, Emily
- col maps Illustrations
- Illustrations (chiefly col.), col. maps
- 274 x 213 x 20 mm
- Antal komponenter
- 1117 g
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Living in Nature
Graphic Design History
Graphic Design History _p21313
A Fresh Look at the History of Graphic Design
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Graphic Design History, 2nd edition is a critical approach to the history of graphic design. Organized chronologically, the book demonstrates the connection to the current practices of graphic arts, visual expression, and design with its engaging narrative and special features.
With new images, chapter revisions, and features like Tools of the Trade, the authors stay true to connecting what designers do every day to a history of innovative graphic forms and effects. Instructor PowerPoints featuring nearly all of the images from the text make class preparation easier than ever with this new edition.
A better teaching and learning experience
This program will provide a better teaching and learning experience for you and your students. Heres how:
- Improve Critical Thinking Chapters are framed by critical issues and historical themes so that students can fully grasp an understanding of the history of graphic design.
- Engage Students Timelines and images with detailed captions easily highlight relevant information for students.
- Support Instructors high resolution PowerPoint are available for this text.
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Good typeface choices and settings. It never feels text-heavy, so it visually makes for a non-threatening read, which is important for today's students. The use of the red text within each chapter helps to emphasis important concepts. The use of the timeline and list of tools at the end of each chapter is very good in placing graphic design within the larger context of human history.
John Luttropp, Montclair State University
An excellent critical overview. Somewhat inclined toward sweeping generalizations, but a refreshing re-calibration of graphic design history texts.
Peter Hall, University of Texas at Austin
Thorough, easy reading, it's almost like reading a "novel" it's so fascinating. The author's love for the subject matter shines through.
Grace Fowler, Palomar College
Johanna Drucker is the Breslauer Professor of Bibliographical Studies at the University of California, Los Angeles. She has been on the faculty of Yale University, SUNY Purchase, Columbia University, and the University of Virginia, as well as holding a Mellon Faculty Fellowship at Harvard, a Fulbright Fellowship, and a Getty Fellowship. Her previous publications include The Alphabetic Labyrinth (1995), The Century of Artists' Books (1995), The Visible Word (1994), and Sweet Dreams (2005). She is also known for her work as a book artist and visual poet. Emily McVarish is Associate Professor of Graphic Design at California College of the Arts, where she teaches experimental typography and writing, design history and theory, and topical studios. A writer, designer, and book artist, she has maintained a hybrid practice in San Francisco since 1990. Her work has been exhibited internationally, published by Granary Books, and collected by Harvard University and the British Library, among other major libraries and museums. Her writing has been featured in Visible Language and Design and Culture.
In this Section:
1. Brief Table of Contents
2. Full Table of Contents
1. BRIEF TABLE OF CONTENTS
Chapter 1 From Prehistory to Early Writing 35,000500 BCE
Chapter 2 Classical Literacy 700 BCE400 CE
Chapter 3 Medieval Letterforms and Book Formats 4001450
Chapter 4 Renaissance Design: Standardization and Modularization in Print 14501660
Chapter 5 Modern Typography and the Creation of the Public Sphere 16601800
Chapter 6 The Graphic Effects of Industrial Production 18001850
Chapter 7 Mass Mediation 18501900s
Chapter 8 Formations of the Modern Movement 1880s1910s
Chapter 9 Innovation and Persuasion 19101930
Chapter 10 The Culture of Consumption 1920s1930s
Chapter 11 Public Interest Campaigns and Information Design 1930s1950s
Chapter 12 Corporate Identities and International Style 1950s1970s
Chapter 13 Pop and Protest 1960s1970s
Chapter 14 Postmodernism in Design 1970s1980s and Beyond
Chapter 15 Digital Design 1970s2000s
Chapter 16 Graphic Design and Globalization
2. FULL TABLE OF CONTENTS
Chapter 1: From Prehistory to Early Writing 35,000500 BCE
The spread of writing as idea and script
Tools of the trade