Graphic Design History (häftad)
Häftad (Paperback)
Antal sidor
McVarish, Emily
col maps Illustrations
Illustrations (chiefly col.), col. maps
274 x 213 x 20 mm
1117 g
Antal komponenter
Graphic Design History (häftad)

Graphic Design History

Graphic Design History _p2

Häftad Engelska, 2012-03-02
  • Skickas inom 5-8 vardagar.
  • Gratis frakt inom Sverige över 159 kr för privatpersoner.
  • Köp nu, betala sen med
A Fresh Look at the History of Graphic Design


Graphic Design History, 2nd edition is a critical approach to the history of graphic design. Organized chronologically, the book demonstrates the connection to the current practices of graphic arts, visual expression, and design with its engaging narrative and special features.


With new images, chapter revisions, and features like Tools of the Trade, the authors stay true to connecting what designers do every day to a history of innovative graphic forms and effects. Instructor PowerPoints featuring nearly all of the images from the text make class preparation easier than ever with this new edition.


A better teaching and learning experience

This program will provide a better teaching and learning experience for you and your students. Heres how:

  • Improve Critical Thinking Chapters are framed by critical issues and historical themes so that students can fully grasp an understanding of the history of graphic design. 
  • Engage Students Timelines and images with detailed captions easily highlight relevant information for students.
  • Support Instructors   high resolution PowerPoint are available for this text.
Visa hela texten

Passar bra ihop

  1. Graphic Design History
  2. +
  3. Clean Code: A Handbook Of Agile Software Craftsmanship

De som köpt den här boken har ofta också köpt Clean Code: A Handbook Of Agile Software Crafts... av Robert C Martin (häftad).

Köp båda 2 för 1652 kr


Har du läst boken? Sätt ditt betyg »

Fler böcker av Johanna Drucker

Recensioner i media

Good typeface choices and settings. It never feels text-heavy, so it visually makes for a non-threatening read, which is important for today's students. The use of the red text within each chapter helps to emphasis important concepts. The use of the timeline and list of tools at the end of each chapter is very good in placing graphic design within the larger context of human history.

John Luttropp, Montclair State University


An excellent critical overview. Somewhat inclined toward sweeping generalizations, but a refreshing re-calibration of graphic design history texts.

Peter Hall, University of Texas at Austin


Thorough, easy reading, it's almost like reading a "novel" it's so fascinating. The author's love for the subject matter shines through.

Grace Fowler, Palomar College

Övrig information

Johanna Drucker is the Breslauer Professor of Bibliographical Studies at the University of California, Los Angeles. She has been on the faculty of Yale University, SUNY Purchase, Columbia University, and the University of Virginia, as well as holding a Mellon Faculty Fellowship at Harvard, a Fulbright Fellowship, and a Getty Fellowship. Her previous publications include The Alphabetic Labyrinth (1995), The Century of Artists' Books (1995), The Visible Word (1994), and Sweet Dreams (2005). She is also known for her work as a book artist and visual poet. Emily McVarish is Associate Professor of Graphic Design at California College of the Arts, where she teaches experimental typography and writing, design history and theory, and topical studios. A writer, designer, and book artist, she has maintained a hybrid practice in San Francisco since 1990. Her work has been exhibited internationally, published by Granary Books, and collected by Harvard University and the British Library, among other major libraries and museums. Her writing has been featured in Visible Language and Design and Culture.


In this Section:

1. Brief Table of Contents

2. Full Table of Contents



Chapter 1    From Prehistory to Early Writing 35,000500 BCE    

Chapter 2    Classical Literacy 700 BCE400 CE   

Chapter 3    Medieval Letterforms and Book Formats 4001450     

Chapter 4    Renaissance Design: Standardization and Modularization in Print 14501660      

Chapter 5    Modern Typography and the Creation of the Public Sphere 16601800    

Chapter 6    The Graphic Effects of Industrial Production 18001850      

Chapter 7     Mass Mediation 18501900s      

Chapter 8     Formations of the Modern Movement 1880s1910s      

Chapter 9     Innovation and Persuasion 19101930      

Chapter 10  The Culture of Consumption 1920s1930s     

Chapter 11  Public Interest Campaigns and Information Design 1930s1950s     

Chapter 12  Corporate Identities and International Style 1950s1970s     

Chapter 13  Pop and Protest 1960s1970s      

Chapter 14  Postmodernism in Design 1970s1980s and Beyond  

Chapter 15  Digital Design 1970s2000s

Chapter 16  Graphic Design and Globalization     



Chapter 1: From Prehistory to Early Writing 35,000500 BCE     




Early writing

The spread of writing as idea and script

The alphabet



Tools of the trade