Alcohol Advertising and Young People's Drinking (inbunden)
Fler böcker inom
Format
Inbunden (Hardback)
Språk
Engelska
Antal sidor
241
Utgivningsdatum
2010-10-13
Förlag
Palgrave Macmillan
Medarbetare
Hansen, Anders / Touri, Maria
Illustrationer
VII, 241 p.
Dimensioner
216 x 142 x 20 mm
Vikt
431 g
Antal komponenter
1
Komponenter
1 Hardback
ISBN
9780230237537

Alcohol Advertising and Young People's Drinking

Representation, Reception and Regulation

av B Gunter, A Hansen, M Touri
Inbunden,  Engelska, 2010-10-13
760
Köp
Spara som favorit
  • Skickas från oss inom 7-10 vardagar.
  • Fri frakt över 249 kr för privatkunder i Sverige.
Finns även som
Visa alla 2 format & utgåvor
There is widespread and growing concern about the use of alcohol in society, especially by young people. Although overall volumes of alcohol consumption may be levelling off, the occurrences of excessive or 'binge' drinking, especially among teenagers and young adults, are increasingly commonplace. Tackling irresponsible drinking, which is linked to other antisocial behaviour and health problems, has focused attention on the promotion of alcohol by its producers as an important causal factor. This has led to calls for tougher regulation of alcohol marketing, including restrictions on where it can occur and the form it is allowed to take. Empirical research evidence, often emanating from government funded enquiries and endorsed by health lobbies, has been cited in support of an allegedly primary role played by advertising in triggering interest in and the onset of alcohol consumption among young people and in encouraging regular and heavy drinking. Close examination of this evidence, however, reveals that the research is not always as cut and dried as it may first appear. Methodological weaknesses abound in studies of the purported effects of alcohol advertising and other forms of marketing and the significance specifically of advertising as an agent that shapes young people's alcohol consumption could be weaker than often thought. This book sets out a review and critique of the evidence on alcohol advertising and marketing effects on young people and considers this evidence in relation to codes of advertising and marketing practice.
Visa hela texten

Passar bra ihop

  1. Alcohol Advertising and Young People's Drinking
  2. +
  3. Who's Afraid of Gender?

De som köpt den här boken har ofta också köpt Who's Afraid of Gender? av Judith Butler (inbunden).

Köp båda 2 för 1031 kr

Kundrecensioner

Har du läst boken? Sätt ditt betyg »

Fler böcker av författarna

Övrig information

Author Anders Hansen: Anders Hansen is Senior Lecturer in the Department of Media and Communication at the University of Leicester, UK. He is Associate Editor of the journal Environmental Communication, Secretary to the International Environmental Communication Association, and Chair and Convenor of the IAMCR s Working Group on Environmental Issues, Science and Risk Communication. His research focuses primarily on media roles in the communication, representation and construction of environmental issues, science and health.

Innehållsförteckning

Acknowledgements Alcohol Consumption and Youth: Key Issues Alcohol Marketing over the Years Advertising and Alcohol Consumption in Society Alcohol Advertising and Youth Drinking Behaviour Orientations toward Alcohol Advertisements Alcohol Representation at Point of Sale Impact of Alcohol Representation in the Entertainment Media Impact of Alcohol Representation in the News Alcohol Marketing: Regulation and Compliance Notes Bibliography Index

Du kanske gillar