Scenario Planning (e-bok)
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E-bok
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Språk
Engelska
Antal sidor
192
Utgivningsdatum
2002-12-04
Förlag
Palgrave Macmillan UK
ISBN
9780230511620
Scenario Planning (e-bok)

Scenario Planning (e-bok)

The Link Between Future and Strategy

E-bok (PDF - DRM), Engelska, 2002-12-04
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Recent research in the field of business strategy has shown that strategic flexibility can be achieved through a scenario planning perspective for long term competition and performance. The authors have drawn upon examples and cases to develop a new model for scenario planning that is closely integrated with strategy. They argue that the concept of scenario planning is as much an art as a practical management tool.
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