De som köpt den här boken har ofta också köpt The 48 Laws of Power av Robert Greene (häftad).
Köp båda 2 för 1732 krThe current international business environment is characterized by two contradictory but at times mutually supplementary trends. Regionalization is part of the process of globalization, but it can also be a counter force to globalization as stakeh...
This volume of the Academy of International Business series looks at International Business in the context of a rapidly changing Europe. Leading contributors have come together to present the latest research, attempting to answer a number of impor...
KIRSIMARJA BLOMQVIST Professor for Knowledge Management at Lappeenranta University of Technology, Finland KEITH D. BROUTHERS Professor of Business Strategy at Kings' College London, UK MARK CASSON Professor of Economics and Director of the Centre for Institutional Performance at the University of Reading, UK FRANCESCO CIABUSCHI Lecturer in International Business at the Department of Business Studies, Uppsala University, Sweden PAVLOS DIMITRATOS Lecturer in International Business at the Athens University of Economics and Business, Greece and a Senior Research Fellow (visiting) at the University of Glasgow, UK FRED VAN EENENNAAM Professor of Strategy and Dynaqmics of Strategy at Nyenrode Business Universiteit, The Netherlands MATS FORSGREN Professor in International Business at Uppsala University, Sweden FABIENNE FORTANIER PhD Candidate at the University of Amsterdam Business School (ABS), The Netherlands PERVEZ N. GHAURI Professor of International Business at Manchester Business School, U.K. DAMIAN P. GRIMSHAW Professor in Employment Studies at Manchester Business School, U.K and Director for the European Work and Employment Research Centre (EWERC), UK AMJAD HADJIKHANI Professor of marketing in the Department of Business Studies at Uppsala University, Sweden JUSSI HTNEN Researcher in the Department of International Business at Turku School of Economics, Finland MATTHIAS HOSSINGER Employed in an IT function with Hilti, Switzerland CLAUDIA M.L. JANSSENLecturer at the Strategy Center of Nyenrode Business Universiteit, The Netherlands, and a consultant in the Tax Decision Management team at Deloitte Amsterdam, The Netherlands NADA K. KAKABADSE Professor in Management and Business Research at the Northampton Business School, UK ANS KOLK Professor of Sustainable Management and research director of the University of Amsterdam Business School (ABS), The Netherlands OLLI KUIVALAINEN Professor in International Marketing at the Lappeenranta University of Technology (LUT), Finland AMANDA J. LANGLEY Lecturer in Northampton Business School, UK JOONG-WOO LEE Professor of International Business in the School of Management, Inje University, Korea JANI LINDQVIST Researcher in international marketing at Lappeenranta University of Technology, Finland ROD B. MCNAUGHTON Eyton Chair in Entrepreneurship at the University of Waterloo, Canada MARCELA MIOZZO Professor in Innovation Studies at Manchester Business School, UK ELFRIEDE PENZ Assistant Professor at the Institute of International Marketing & Management at Wirtschaftsuniversitt Wien (WU-Wien), Austria MIKA RUOKONEN Researcher in the Technology Business Research Center at Lappeenranta University of Technology, Finland SAMI SAARENKETO Professor in international marketing at Lappeenranta University of Technology, Finland HELEN SALAVOU Visiting Lecturer at the Athens University of Economics and Business, Athens, Greece PER SERVAIS Senior Lecturer in International
Introduction PART ONE: NETWORKS AND SUBSIDIARIES Networks: A New Paradigm in International Business History?; M.Casson Entrepreneurship Orientation; F.Ciabuschi ; M.Forsgren The Role of Sales Subsidiary in MNC Innovativeness; J.Lindqvist, K.Blomqvist& S.Saarenketo PART TWO: INTERNATIONAL BUSINESSES,LOCAL MARKET INTERACTIONS AND IMPACTS Institutional Influences on Global Marketing Strategy; F.Van Eenennaam; C.M.L.Janssen& K.D.Brouthers Service Multinationals and Forward Linkages With Client Firms: The Case of IT Outsourcing in Argentina and Brazil; M.Miozzo& D.P.Grimshaw Multinationals and Economic Impacts: An Analysis of Fortune GlobaL 250 Reports; F.Fortanier& A.Kolk PART THREE: POLITICAL AND STRATEGIC INTERNATIONAL BUISNESS CHALLENGES MNCs' Actions in the Socio-Political Market: The Study of a Case with Network Approach; J-W.Lee, P.N.Ghauri& A.Hadjikhni Internationalisation Strategies Realised by Incumbent Firms as an Industry Evolves into a Global Oligopoly: The Case of the Pharmaceutical Industry; A.J.Langley, N.K.Kakabadse& S.Swailes Multinational Companies Battle Against Counterfeiting; E.Penz Expanding the International Business Agenda on International Outsourcing; J.P.Hatonen& M.Ruokonen PART FOUR: SME INTERNATIONALIZATION, ENTREPRENEURSHIP AND THE INTERNET Growth of a Greek International New Venture Across Geographic Markets and Industries; P.Dimitratos, I.Voudouris& H.Salavou Cultural Adaptation in Cross Boarder Web-Presence: An Investigation of German Companies' Domestic U.S, U.K, and Latin American Websites; R.Sinkovics Geographical Dimension: A Missing Link in the Internationalization of Born Global Firms; O.Kuivalainen; S.Sundqvist& P.Servais The Outcomes of Unsolicited International Enquiries Received by SMEs; N.S.Zhang& R.B.McNaughton