Sport Business in the Global Marketplace (häftad)
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Format
E-bok
Filformat
PDF med LCP-kryptering (0.0 MB)
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Språk
Engelska
Antal sidor
256
Utgivningsdatum
2002-10-03
Förlag
Palgrave Macmillan UK
ISBN
9780230598898

Sport Business in the Global Marketplace E-bok

av H Westerbeek, A Smith
E-bok (PDF, LCP),  Engelska, 2002-10-03
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Sport has become big business. This book takes a global look at the business of sport focusing upon the structure of the sport industry, commercialisation of sport, sport marketing, franchising, television and other rights and the rise of the global super athletes and teams. This is positioned in a global political and economic context and in the framework of global uncertainties and scenarios.
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