Hooked (e-bok)
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Kan laddas ned under 24 månader, dock max 3 gånger.
Språk
Engelska
Antal sidor
256
Utgivningsdatum
2014-11-04
Förlag
Penguin Books Ltd
ISBN
9780241971857
Hooked (e-bok)

Hooked (e-bok)

How to Build Habit-Forming Products

E-bok (EPUB - DRM), Engelska, 2014-11-04
115
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Nir Eyal reveals how successful companies create products people can't put down - and shows how you can do it too.INTERNATIONAL BESTSELLER WITH OVER 200,000 COPIES SOLD WORLDWIDE Based on years of research, consulting, and practical experience, Hooked:* Shows how to create user habits that stick* Includes practical insights and riveting examples, from the iPhone to Twitter, Pinterest and the Bible App* Explains how products influence our behaviour'A must-read for everyone who cares about driving customer engagement' Eric Ries, author of The Lean Startup'The most high bandwidth, high octane, and valuable presentation I have ever seen on this subject' Rory Sutherland, vice chairman, Ogilvy & Mather
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