The Gospel of Sustainability (häftad)
Format
Häftad (Paperback / softback)
Språk
Engelska
Antal sidor
256
Utgivningsdatum
2014-05-15
Förlag
University of Illinois Press
Dimensioner
222 x 152 x 19 mm
Vikt
399 g
Antal komponenter
1
ISBN
9780252080050
The Gospel of Sustainability (häftad)

The Gospel of Sustainability

Media, Market and LOHAS

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Häftad Engelska, 2014-05-15
279
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From organic produce and clothing to socially conscious investing and eco-tourism, the lifestyles of health and sustainability, or LOHAS, movement encompasses diverse products and practices intended to contribute to a more sustainable lifestyle for people and the planet. In The Gospel of Sustainability, Monica M. Emerich explores the contemporary spiritual expression of this green cultural shift at the confluence of the media and the market. This is the first book to qualitatively study the LOHAS marketplace and the development of a discourse of sustainability of the self and the social and natural worlds. Emerich draws on myriad sources related to the notions of mindful consumption found throughout the LOHAS marketplace, including not just products and services but marketing materials, events, lectures, regulatory policies, and conversations with leaders and consumers. These disparate texts, she argues, universally project a spiritual message about personal and planetary health that is in turn reforming capitalism by making consumers more conscious.
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"The Gospel of Sustainability fits in well with expanding research in the areas of faith, media, and the marketplace. LOHAS already is a significant influencing group and it seems to be growing. There are no other books addressing this topic that I am aware of. Moreover, Monica M. Emerich does not just cover the market. She explains how LOHAS has evolved through the nexus of communication, consumer products, and spirituality."--Mara Einstein, author of Brands of Faith: Marketing and Religion in a Commercial Age "Monica M. Emerich treats seriously the green culture and contextualizes the social changes that have repositioned such products as central to public discourse about capitalism and the material production of spirituality. Scholars of media, religion, and cultural studies will relish this stimulating book, the first of its kind."--Claire Hoertz Badaracco, author of Prescribing Faith: Medicine, Media and Religion in American Culture

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Övrig information

Monica M. Emerich is a faculty member at the Sustainable Practices Program at the University of Colorado; a research affiliate with the Center for Media, Religion and Culture at the University of Colorado; and President of Groundwork Research & Communications, a sustainability communications consultancy based in Lafayette, Colorado.