Understanding Media (häftad)
Format
Häftad (Paperback / softback)
Språk
Engelska
Antal sidor
392
Utgivningsdatum
1994-10-01
Upplaga
New ed
Förlag
MIT Press
Medarbetare
Lapham, Lewis H. (introd.)
Dimensioner
228 x 153 x 25 mm
Vikt
620 g
Antal komponenter
1
ISBN
9780262631594
Understanding Media (häftad)

Understanding Media

The Extensions of Man

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Häftad Engelska, 1994-10-01
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Terms and phrases such as "the global village" and "the medium is the message" are now part of the lexicon, and McLuhan's theories continue to challenge our sensibilities and our assumptions about how and what we communicate. This reissue of Understanding Media marks the thirtieth anniversary (1964-1994) of Marshall McLuhan's classic expose on the state of the then emerging phenomenon of mass media. Terms and phrases such as "the global village" and "the medium is the message" are now part of the lexicon, and McLuhan's theories continue to challenge our sensibilities and our assumptions about how and what we communicate. There has been a notable resurgence of interest in McLuhan's work in the last few years, fueled by the recent and continuing conjunctions between the cable companies and the regional phone companies, the appearance of magazines such as WiRed, and the development of new media models and information ecologies, many of which were spawned from MIT's Media Lab. In effect, media now begs to be redefined. In a new introduction to this edition of Understanding Media, Harper's editor Lewis Lapham reevaluates McLuhan's work in the light of the technological as well as the political and social changes that have occurred in the last part of this century.
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...the most brilliant marketing mind of all belonged to Marshall McLuhan. Understanding Media is a timeless analysis of how language, speech and technology shape human behavior in the era of mass communication. The book is a cautionary tale for marketers today who hear the Web's siren call and ignore the power of the spoken word. -Wall Street Journal