Marketing for Tourism (häftad)
Fler böcker inom
Format
Häftad (Paperback)
Språk
Engelska
Antal sidor
544
Utgivningsdatum
2004-04-01
Upplaga
4
Förlag
Financial Times/ Prentice Hall
Illustrationer
Illustrations
Dimensioner
246 x 190 x 28 mm
Vikt
1060 g
Antal komponenter
1
ISBN
9780273682295
Marketing for Tourism (häftad)

Marketing for Tourism

Häftad Engelska, 2004-04-01
669
Skickas inom 5-8 vardagar.
Fri frakt inom Sverige för privatpersoner.
Finns även som
Visa alla 1 format & utgåvor
Marketing for Tourism provides an introduction to the theory of marketing and its application in the various sectors of the travel and tourism industry. This leading text has been fully revised and updated to take account of recent changes within this dynamic environment.

The fourth edition provides a wide international dimension, notably in the13 longer case studies at the end of the text. A brand new section shows full colour illustrations of recent advertising and promotional strategies. There is broad-ranging coverage of key issues such as branding, CRM, sustainability and the changing patterns of distribution in this fast-moving industry.

A strong pedagogical structure throughout the book includes learning objectives, mini cases, and end-of-chapter questions and issues for discussion. Clearly laid out and accessibly written, the book is ideal for students taking modules on marketing for tourism within undergraduate and masters-level degrees in Tourism, Hospitality, Marketing and Business Studies.

 

Key features

  • Range of brand new and international cases
  • Coverage of relationship marketing, branding and sustainability
  • Impacts of new technologies, internet and e-marketing
  • Thorough update, particularly of tour operating and retail environments
  • New chapter on The Sales Function
  • Website provides a selection of presentation slides at www.booksites.net/holloway
 

Chris Holloway was formerly Professor of Tourism Management, University of the West of England.
Visa hela texten

Passar bra ihop

  1. Marketing for Tourism
  2. +
  3. Poor Economics

De som köpt den här boken har ofta också köpt Poor Economics av Abhijit Banerjee, Esther Duflo (häftad).

Köp båda 2 för 790 kr

Kundrecensioner

Har du läst boken? Sätt ditt betyg »

Fler böcker av J Christopher Holloway

  • Travel and Tourism

    J Christopher Holloway

    Approaching Travel and Tourism as a business, this book deals with all key topics in this expanding subject area. Units include - tourist motivation, the hospitality business, the marketing of tourism, government involvement and the impact of tour...

  • Glourmain Chronicles Book 1. The Aznadac Heir.

    J Christopher Holloway

    Agrenisis, is an ancient powerful witch of Glourmain, who in her youth released a darkness unto the world - Now she must stop this darkness to save her world. A darkness that gave her power. To do this she must work with talented teenagers from ou...

Bloggat om Marketing for Tourism

Innehållsförteckning

Part I Laying the groundwork
1. The marketing perspective
2. Marketing planning
3. Marketing research and its applications in tourism
4. The tourist market
5. Tourism product policy
6. Pricing the product 

Part II Reaching the customer
7. Marketing communications and ICT applications
8. Distributing travel and tourism
9. The sales function
10. Tourism advertising
11. The travel brochure
12. Sales promotion for travel and tourism
13. Direct marketing: theory and practice
14. Public relations and its uses in the tourism industry
15. Marketing control 

Part III Case studies
1. An integrated marketing campaign to extend Travelocity's member base
2. Small business survival in the wake of September 11th: the case of Trips worldwide
3. Marketing a specialist product: the holiday homes rental market in Norway
4. Restructuring an airline: the fall and rise of Adria Airways
5. Leeds Castle: reappraising marketing strategy to maximise opportunities
6. Marketing the concept of a destination: the launch of Destination Wessex
7. The use of personalities to support a campaign for recovery: Yorkshire Tourist Board
8. Piran: establishing a sustainable 'gem city'
9. Repositioning a hospitality product: The Cross at Kingussie, Scotland
10. Branding a tourist attraction: Middleton: the National Botanic Garden of Wales
11. Marketing little-known destinations: the island of Saaremaa, Estonia
12. The small museum and its struggle to survive: the Museum of Bath at Work
13. The past, present and future of a popular tourist destination: the Costa del Sol