End of the Road (häftad)
Häftad (Paperback)
Antal sidor
Prentice Hall
Lorenz, Andrew
Mit Abb
Mit Abb.
201 x 134 x 24 mm
416 g
Antal komponenter
21:B&W 5.06 x 7.81 in or 198 x 129 mm Perfect Bound on White w/Gloss Lam
End of the Road (häftad)

End of the Road

the true story of the downfall of Rover

Häftad Engelska, 2005-10-01
Skickas inom 5-8 vardagar.
Fri frakt inom Sverige för privatpersoner.
"Like a tale of war with much of the battlesmoke cleared away...if you like a darn good read, this is the book to curl up with" Management Today

"Well-written, informative" Motor Trader

"Very readable" Driving

The last Rover car has rolled off the production line. The last great British car brand is finished for good. The story of the decline of the national institution that was Rover is a business rollercoaster. Its a story of a doomed merger, battles of executive egos, union in-fighting, boardroom bloodshed and broken promises.


Its a story that ironically begins with BMW promising a bright new future for Rover. In turn, Rover was to keep BMW as the independent car dynasty it wanted to remain. But it all went badly wrong. The clash of cultures, disastrous decisions and ultimately European Union meddling led to the sale of Rover. Just when it was looking all over for Rover, along came the white knights the Phoenix consortium, comprising four car industry veterans, who promised to save the company. Five years later, when the white knights declared the black day had arrived and MG Rover was finished, the saviours stood accused of betraying the trust placed in them, and walking away rich men as the Rover workforce streamed off to the benefit office.


This is the full story, with unparalleled access to all the key players. It reveals where the errors were made, who was to blame, and along the way tells a riveting story of the events that will go down in history as the end of an era for industrial Britain.
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Recensioner i media

No other M&A "case study" is more educative in demonstrating the importance of brand than the BMW-Rover debacle.  Narrated superbly well by Brady and Lorenz

- The Independent 13 March 2008

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Övrig information

Contents: About the AuthorsAcknowledgementsIntroduction Part 1 - Before BMW1 A coup for whom?Part 2 - Strategy without reality2 The honeymoon 3 The Rover legacy4 The challenges5 The tactic6 Dawn breaks7 EvaluationPart 3 - Sir Walter's rally8 Overlapping strategy9 Rapids ahead!10 Did the earth move for you?11 The Holy Grail12 The evaluation Part 4 - No return13 Every man for himself14 Last chance saloon15 Escape to Alchemy?16 Escape to Phoenix?17 Lessons? What goes round...18 The Phoenix and the Scorpions




About the Authors




Part 1 Before BMW

1  A coup for whom?

Part 2 Strategy without reality

2  The honeymoon

3   The Rover legacy

4   The challenges

5   The tactic

6   Dawn breaks

7   Evaluation

Part 3 Sir Walter's rally

8  Overlapping strategy

9   Rapids ahead!

10  Did the earth move for you?

11  The Holy Grail

12  The evaluation


Part 4 No return

13    Every man for himself

14    Last chance saloon

15    Escape to Alchemy?

16    Escape to Phoenix?

17    Lessons? What goes round

18     The Phoenix and the Scorpions