- Häftad (Paperback)
- Antal sidor
- Pearson Education
- Ahlstrand, Bruce / Lampel, Joseph
- 215 x 139 x 19 mm
- Antal komponenter
- 362 g
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Brave New Work
Strategy Bites Back
Strategy is far more, and less, than you ever imagined...179
Henry Mintzberg's views are a breath of fresh air The Observer
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a mine full of nuggets Guardian
A tasty smorgasbord of writings on strategy Director
This true gem of a book should sit proudly on any strategists bookshelf. The Edge
SWOTed by strategy models? Crunched by analysis? Strategy doesnt have to be this way.
Strategy is really all about being different. Thinking about it shouldnt make you reach for the snooze button. Strategy really can be fun!
To show you how, Strategy Bites Back brings you a provocative, imaginative and surprising mix of perspectives from a diverse choir of voices with something different to say about strategy. With a medley of writings from Michael Porter, Gary Hamel and Jack Welch, to Lucy Kellaway, John Kay and yes even Hans Christian Andersen, theres something in here for everyone.
SO DIVE IN, ENJOY AND SOON YOULL BE BITTEN BY THE STRATEGY BUG!
For more on strategy and on some of the authors other books, see www.pearson-books.com/mintzberg
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"Having previously read "Strategy Safari" by the same authos and enjoyed it for its clarity and common sense, I was keen to delve into this - their latest offering... The bytes are... short and punchy... Many are very funny, but all are thought provoking in their own way... it provides some insightful reflectons on the component parts of business strategy... a readable book that also made me laugh." --March Human Resources Magazine (circ: 28,538) - written by Kathy Osborne:
Henry Mintzberg Henry Mintzberg normally bites back on issues of management, organization, and corporate social irresponsibility (i.e., shareholder value), as well as management education and strategy. (Managers not MBAs, with Berrett-Koehler in the US and Financial Times Prentice Hall in Europe was his last book.) He managed to get a PhD in management at MIT and has slipped about 130 articles past unsuspecting editors. He is the Cleghorn Professor of Management Studies at McGill University. Bruce Ahlstrand Bruce Ahlstrand likes to prospect for strategy gems in unlikely places - from the game of Texas Hold'em to the Greek tragedies. He is devoted to developing new and creative ways of teaching business strategy and has never met a case study that he liked. He has a D.Phil. from Oxford University and a M.Sc. from the London School of Economics. Bruce is the author of The Quest for Productivity (Cambridge University Press) and co-author of Human Resource Management in the Multi-Divisional Company (Oxford University Press). He is a professor of management at Trent University in Ontario, Canada. Joseph Lampel Joe Lampel began his career believing that strategy is the answer, but has recently concluded that it may be the answer to the wrong question. He first began to suspect this terrible truth during the long journey that produced the Strategy Safari. Further research, and numerous publications in journals that are well received in polite academic society, only served to confirm this belief. Joe was awarded a PhD in management by McGill University for good behavior. He subsequently spent seven years at Stern School, NYU, trying to break into showbusiness. He currently resides at Cass Business School, City University London, an institution that happily accommodates his quest to find the answer to strategy's unanswerable questions. Henry, Bruce and Joe are also the authors of the bestselling Strategy Safari (Financial Times Prentice Hall).
STRATEGY BITES BACK - CONTENTS
1. What's In A Word?
What's in a Buzzword? Lucy Kellaway
"Eenie, meenie, minie, mo" The Economist
What is Strategy? John Kay
Five Ps for Strategy, Henry Mintzberg
Beware of Strategy A. Inkpen and N. Choudhry
2. Swoted by Strategy
The other Tower of Babel Joseph Lampel
Strategy as a Little Black Dress Jeanne Liedtka
The CEO as Strategist Michael Porter
The manager as Orchestra Conductor?
The Tortoise and the Hare: a fable for senior executives John Kay
Jack's Turn Henry Mintzberg
3 STRATEGY CAREFULLY
The Revolution in Strategic Planning - John Byrne
Jack Welch on Planning - Jack Welch
The Seven Deadly Sins of Planning - I. Wilson
How To Build Scenarios - Lawrence Wilkinson
Plans in Case you are Stuck Karl Weick
The creation Anonymous
How to Plan A Strategy
Speech of the Second Planning Session of the Eighth Central Committee of the Communist Party of Canada Mao Tse-tung
Planning and Flexibility- Henry Mintzberg
Management and Magic - M.L.Gimpl and S.R. Dakin
4. FIGURING STRATEGY
Launching Strategy - Henry Mintzberg
Positioning the Derriere (Japanese Masters Get Closer to the Toilet Nirvana) - James Brooke
The Soft Underbelly of Hard Data - Henry Mintzberg
The glory of numbers
Reversing the Images of the Growth Share Matrix - John Seeger
5. A VISION OF STRATEGY
To see or not to see
Imaging Strategy Henry Mintzberg and Frances Westley
Strategic Thinking as "Seeing" - Henry Mintzberg
Seeing a Symphony
The problem with problems Smullyan
Marketing Myopia - Henry Mintzberg
Recognizing the CEO as an Artist - Patricia Pitcher
Reflections of An Entrepreneur - Richard Branson
Entrepreneurship and Planning - A. Bhide
Managing quietly Henry Mintzberg
What My Mother Taught Me About Strategy - Joseph Lampel
6. INSIDE THE STRATEGISTS HEAD
Biases and Limitations of Judgment: Humans - Spyros G. Makridakis
Biases and Limitations of Judgment: animals
Everything I Need to Know About Strategy I Learned at the National Zoo - Jeanne Liedtka
The Man Vs the Machine Charles Krauthammer
Think Like a Grandmaster Kotov
The Emperors New Suit - Hans Christian Anderson
Turning Your Business Upside Down (Management expert Gary Hamel talks with Enrons Ken ...