The Mobile MBA (häftad)
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Häftad (Paperback)
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Financial Times/ Prentice Hall
215 x 139 x 19 mm
317 g
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The Mobile MBA (häftad)

The Mobile MBA

112 Skills to Take You Further, Faster

av Jo Owen
Häftad Engelska, 2011-05-12
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Is your career progressing as fast as you want it to? Do you love your job, but think you could benefit from a business school education? The Mobile MBA delivers all the knowledge you need to fast track your career.

The Mobile MBA is your portable business coach. It explains MBA skills, models and applications and shows you how to put the grand theory and big talk into practice.

The Mobile MBA comes complete with 11 free video Skill-Pills, which can be downloaded to your smart phone, tablet or computer. Get access to up-to-date advice on the move so you can apply your new skills where and when you need them.

The Mobile MBA is packaged with 11 free Skill-Pills, one for each chapter of the book:

  1. The world of strategy
  2. Marketing
  3. Finance and accounting
  4. Human capital
  5. Operations, technology and change
  6. Lead your team
  7. Dealing with colleagues
  8. Managing across the organisation
  9. Managing yourself
  10. The daily skills of management
  11. Manage your career

A Skill-Pill is a brief training video that can be downloaded to your smart phone, tablet or computer and provides you with the skills and information needed to complete a task, wherever you are.

Skill-Pills can be accessed straight from your smart phone by scanning the QR code on the inside back cover of the book.

You will be taken to the entrance page of The Mobile MBA portal, giving you access to 11 free Skills-Pills. The remaining Skill-Pills are available to purchase separately. A URL is also available below the QR code to manually enter into your device.

Jo Owen

Jo Owen has an MBA and knows what it takes to succeed in todays business world. As a top authority on leadership, he practises what he preaches. He has worked with over 100 of the best (and one or two of the worst) organisations in Asia, Europe and North America. He was a partner at Accenture, started a bank, built a business in Japan and is a founder of five national charities. He is a top corporate coach and speaker on leadership and the bestselling author of How to Manage,How to Sell,How to Influence and How to Lead, the UKs number one book on leadership. He can be reached at

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Övrig information

Jo Owenhas two MBAs and knows how important they are and which bits will have the most impact on management and leadership knowledge. He has set up four national charities in the UK, including Teach First one of the top five graduate recruiters in the country. Jo has built business in Japan, created a bank, was a partner at Accenture and had worked with over 100 of the best, and one of the worst organisations on our planet. He has worked across Asia, Europe and North America in most industries. A top corporate coach and speaker on leadership, tribes, global teams and influence, his other books include How to Lead, How to Manage, How to Influence, How to Sell and Tribal Business School.



1.       The world of strategy

1.1   The nature of strategy

1.2   Dealing with strategy

1.3   Applying strategy to your area

1.4   Four pillars of strategy

1.5   Strategy and the art of unfair competition

1.6   Portfolio strategy

1.7   Creating a vision for your firm and your team

1.8   Mergers and acquisitions

1.9   How to be innovative

1.10            The language of strategy

1.11            Business start-ups

2.       Marketing and sales


2.1   The nature of marketing

2.2   The advertising brief

2.3   How to be an advertising expert

2.4   The marketing brief

2.5   Market segmentation

2.6   How to price

2.7   Market research

2.8   Competitive and market intelligence

2.9   What people buy and why

2.10            How to sell to be imported: persuasive conversations?

2.11            How not to sell

3.       Finance and accounting


3.1   Maths for managers

3.2   Surviving spreadsheets

3.3   The financial structure of the firm

3.4   Models of business

3.5   Financial accounting

3.6   How to use the Capital Asset Pricing Model

3.7   Assessing investments in practice

3.8   Negotiating your budget

3.9   Managing your budget

3.10            Overseeing budgets

3.11            The balanced scorecard

3.12            The nature of costs: cash versus accruals

3.13            The nature of costs: fixed versus variable

3.14            Cutting costs: methods change

3.15            Cutting costs: slash and burn

3.16            Cutting costs: smoke and mirrors

4.       Human capital


4.1   Dealing with HR professionals

4.2   HR strategy and minimising the cost of production

4.3   HR strategy and t...