The Definitive Business Plan (häftad)
Format
Häftad (Paperback)
Språk
Engelska
Antal sidor
376
Utgivningsdatum
2012-02-09
Upplaga
3
Förlag
Financial Times/ Prentice Hall
Illustratör/Fotograf
illustrations
Illustrationer
Illustrations
Dimensioner
228 x 152 x 19 mm
Vikt
635 g
Antal komponenter
1
ISBN
9780273761143
The Definitive Business Plan (häftad)

The Definitive Business Plan

The Fast Track to Intelligent Planning for Executives and Entrepreneurs

Häftad Engelska, 2012-02-09
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Truly a practical guide to better business planning. The book is friendly and easy to read. An indispensable corporate tool.
Peter N. Tan, President, Hambrecht & Quist Asia Pacific

 

If this book had been available 30 years ago, life would have been a lot easier.
Mike Brooke, Entrepreneur and Private Venture Capitalist

 

YOUR DEFINITIVE GUIDE TO CREATING A KILLER BUSINESS PLAN

 

If you want people to part with their money, you need a business plan that has the substance to stand up to close examination. Whether your goal is raising start-up finance for a new business, requesting venture funding from a corporate parent or directing operational management, The Definitive Business Plan will help you deliver the information that the decision-makers are really looking for.

 

Now in its third edition, this highly regarded and comprehensive book has been revised and updated throughout to reflect the latest changes in technology, legislation and management thinking. It is the perfect companion for both newcomers and experienced planners.

 

Make sure your plan is robust enough to start, run or revitalise any business enterprise. Ensure you know how to:

  • Assess the current status of your business
  • Develop strategic and operational plans
  • Define vision, mission, values, core objectives and operating objectives
  • Create financial forecasts, cash flow projections and operating budgets
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Övrig information

Richard Stutely has handled business plans on every scale as a manager with HM Treasury (the UK finance ministry); a stockbroker and member of the London Stock Exchange; and subsequently as general manager of an international bank, where he saw business planning from a financial and funding perspective. Richard runs training courses, workshops, seminars and lectures for MBA students and corporate audiences. His books include The Definitive Guide to Business Finance, Brilliant Business The Economist Guide to Economic Indicators and The Economist Numbers Guide.

Innehållsförteckning

About the author

Acknowledgements

Foreword

Introduction to the First Edition

Introduction to the Revised Second Edition

Introduction to the Third Edition

Symbols used

1    Whats it all about?

Have you heard the one about     

Who should read this book  

A quick fix or a longer-term tool?    

What is a plan anyway?      

Why bother?          

Key objectives for your plan

Your target audience          

Ten steps to a successful business plan        

Dont trust consultants        

Who writes the business plan?         

How to use this book          

2    A winning presentation   

A concise communication   

Computer software 

Make it feel good   

First thoughts on layout       

Creating an outline document          

3    Getting down to it

Why?        

When you dont want to be a big fish           

What to do if you have several businesses    

Your list of contents           

The executive summary      

The conclusion       

Responsibilities and the timetable  

Be a SWOT

Where now?          

4    Know yourself      

Taking stock          

Start with the basics           

The central objective          

Are you visionary? 

How did you arrive here?

Some numbers to please the bankers           

Building up value

The all-important management team

Business organisation

Business infrastructure

Products and services

Core competencies

The next step

5    Know the world

For or against you?

The next steps<...