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The Definitive Business Plan
The Fast Track to Intelligent Planning for Executives and Entrepreneurs
Fri frakt inom Sverige för privatpersoner.
Peter N. Tan, President, Hambrecht & Quist Asia Pacific
If this book had been available 30 years ago, life would have been a lot easier.
Mike Brooke, Entrepreneur and Private Venture Capitalist
YOUR DEFINITIVE GUIDE TO CREATING A KILLER BUSINESS PLAN
If you want people to part with their money, you need a business plan that has the substance to stand up to close examination. Whether your goal is raising start-up finance for a new business, requesting venture funding from a corporate parent or directing operational management, The Definitive Business Plan will help you deliver the information that the decision-makers are really looking for.
Now in its third edition, this highly regarded and comprehensive book has been revised and updated throughout to reflect the latest changes in technology, legislation and management thinking. It is the perfect companion for both newcomers and experienced planners.
Make sure your plan is robust enough to start, run or revitalise any business enterprise. Ensure you know how to:
- Assess the current status of your business
- Develop strategic and operational plans
- Define vision, mission, values, core objectives and operating objectives
- Create financial forecasts, cash flow projections and operating budgets
Fler böcker av Richard Stutely
Bloggat om The Definitive Business Plan
Richard Stutely has handled business plans on every scale as a manager with HM Treasury (the UK finance ministry); a stockbroker and member of the London Stock Exchange; and subsequently as general manager of an international bank, where he saw business planning from a financial and funding perspective. Richard runs training courses, workshops, seminars and lectures for MBA students and corporate audiences. His books include The Definitive Guide to Business Finance, Brilliant Business The Economist Guide to Economic Indicators and The Economist Numbers Guide.
About the author
Introduction to the First Edition
Introduction to the Revised Second Edition
Introduction to the Third Edition
1 Whats it all about?
Have you heard the one about
Who should read this book
A quick fix or a longer-term tool?
What is a plan anyway?
Key objectives for your plan
Your target audience
Ten steps to a successful business plan
Dont trust consultants
Who writes the business plan?
How to use this book
2 A winning presentation
A concise communication
Make it feel good
First thoughts on layout
Creating an outline document
3 Getting down to it
When you dont want to be a big fish
What to do if you have several businesses
Your list of contents
The executive summary
Responsibilities and the timetable
Be a SWOT
4 Know yourself
Start with the basics
The central objective
Are you visionary?
How did you arrive here?
Some numbers to please the bankers
Building up value
The all-important management team
Products and services
The next step
5 Know the world
For or against you?
The next steps<...