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Public Relations Writing
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Bloggat om Public Relations Writing
E.W. BRODY teaches public relations in the Department of Journalism at Memphis State University in Tennessee and maintains a public relations consulting practice in Memphis. DAN L. LATTIMORE is Professor and Chairman of the Journalism Department at Memphis State University, Tennessee.
Preface Roles and Responsibilities Persuasion Revisited Substance and Style Message Development The Basics of Public Relations Writing News and Feature Releases Printed Materials Media Kits and their Content Business Writing Writing for Broadcast Audiovisual Scriptwriting Video Public Relations Scriptwriting for Slide-Tape Presentations Public Service Announcements Case One: Federal Express Corporation Case Two: Baptist Memorial Hospital Case Three: ALSAC-St. Jude Children's Research Hospital Selected Bibliography Index