Public Relations Writing (inbunden)
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Format
Inbunden (Hardback)
Språk
Engelska
Antal sidor
288
Utgivningsdatum
1990-03-01
Förlag
Praeger Publishers Inc
Medarbetare
Lattimore, Dan L.
Illustratör/Fotograf
black & white illustrations
Illustrationer
black & white illustrations
Antal komponenter
1
Komponenter
1 Hardback
ISBN
9780275928957
Public Relations Writing (inbunden)

Public Relations Writing

Inbunden Engelska, 1990-03-01
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Breadth and balance in content are the primary attributes of this practical guide designed to equip undergraduate students for the broad range of writing tasks involved in contemporary public relations practice. A myriad of writing tasks are examined, those undertaken for print and electronic media as well as those that arise in the business component. Breadth and balance in content are the primary attributes of this book, which is designed to equip undergraduate students for the broad range of writing tasks involved in contemporary public relations practice. This comprehensive text addresses writing tasks undertaken for print and electronic media as well as those that arise in the business component of public relations, providing: insights into the roles and responsibilities of practitioners and the nature of persuasion; techniques in message development and public relations writing; separate sets of chapters dedicated to print and electronic writing tasks; and three case histories each accompanied by a set of writing problems, to create complete flexibility for faculty. The first five chapters of the book deal with practitioners' roles, theories of persuasion, public relations writing styles, and message development. Print-oriented chapters deal with news and feature releases, printed materials, media kits and their contents, and business writing relating to public relations practice. Electronic-oriented chapters focus on the basics of broadcast writing, audio-visual script writing, video news releases, slide-tape presentations, and public service announcements. Case histories deal with a large for-profit corporation, a not-for-profit corporation, and a charitable organization.
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Övrig information

E.W. BRODY teaches public relations in the Department of Journalism at Memphis State University in Tennessee and maintains a public relations consulting practice in Memphis. DAN L. LATTIMORE is Professor and Chairman of the Journalism Department at Memphis State University, Tennessee.

Innehållsförteckning

Preface Roles and Responsibilities Persuasion Revisited Substance and Style Message Development The Basics of Public Relations Writing News and Feature Releases Printed Materials Media Kits and their Content Business Writing Writing for Broadcast Audiovisual Scriptwriting Video Public Relations Scriptwriting for Slide-Tape Presentations Public Service Announcements Case One: Federal Express Corporation Case Two: Baptist Memorial Hospital Case Three: ALSAC-St. Jude Children's Research Hospital Selected Bibliography Index