Advertising in the 60s (inbunden)
Format
Inbunden (Hardback)
Språk
Engelska
Antal sidor
264
Utgivningsdatum
2000-10-01
Förlag
Praeger Publishers Inc
Illustratör/Fotograf
black & white illustrations
Illustrationer
black & white illustrations
Dimensioner
240 x 161 x 25 mm
Vikt
581 g
Antal komponenter
1
Komponenter
1 Hardback
ISBN
9780275969325
Advertising in the 60s (inbunden)

Advertising in the 60s

Turncoats, Traditionalists, and Waste Makers in America's Turbulent Decade

Inbunden Engelska, 2000-10-01
999
  • Skickas inom 10-15 vardagar.
  • Gratis frakt inom Sverige över 159 kr för privatpersoner.
The 1960s provides Warlaumont with the backdrop for examining the struggle of advertising during the anti-establishment movement in one of America's most colorful but turbulent decades. Targeted by the counterculture, threatened with government regulation, criticized as a waste maker by social critics, weakened by internal strife between the liberal and traditional forces within the industry, and faced with the consumption-weary public, advertising faced one of its most challenging times. Yet surprisingly, it made history with its unprecedented creativity and innovation during the 60s. Distancing itself from the Establishment, advertising, as a wolf in sheep's clothing, joined the cultural revolution, changed the way it related to its audience, and attempted to seduce consumers with humor, resonance, candidness, and a power-to-the-people approach. Masking its ultimate goal to maintain, preserve, and promote the consumption ethic and business elite, advertising joined an infectious wave to overturn the old and stodgy ways. Becoming a turncoat by appearing to abandon its traditional materialistic and authoritarian stance-even mimicking it in some instances-advertising became a cause celebre with its colorful and humorous campaigns, validating itself while under fire. Using the 60s as a backdrop, Warlaumont examines the struggle of a traditional institution during one of America's most turbulent decades. Scholars, students, and researchers involved with business, communications, and advertising history as well as the general public interested in the 1960s will find this study fascinating.
Visa hela texten

Passar bra ihop

  1. Advertising in the 60s
  2. +
  3. Behind the 1953 Coup in Iran

De som köpt den här boken har ofta också köpt Behind the 1953 Coup in Iran av Ali Rahnema (inbunden).

Köp båda 2 för 1728 kr

Kundrecensioner

Har du läst boken? Sätt ditt betyg »

Recensioner i media

?[E]xamines the profound effect that the momentous changes in the social, economic, and cultural values of Americans experienced during the 1960s had on both advertisements and the advertising indusrty during the decade....Warlaumont has provided valuable insight on societal effects on the media and vice versa.?-Communnication Booknotes Quarterly ?An insightful critique and review of the advertising styles and philosophies of the 1960's. By looking at actual advertising campaigns and analyzing company strategies, Warlaumont dissects the social psyche of a decade fraught with social gaps and advertising revolutions. Both educational and entertaining, this book could be appreciated by anyone interested in anthropology, design, marketing, or social history.?-Design Issues "YExamines the profound effect that the momentous changes in the social, economic, and cultural values of Americans experienced during the 1960s had on both advertisements and the advertising indusrty during the decade....Warlaumont has provided valuable insight on societal effects on the media and vice versa."-Communnication Booknotes Quarterly "[E]xamines the profound effect that the momentous changes in the social, economic, and cultural values of Americans experienced during the 1960s had on both advertisements and the advertising indusrty during the decade....Warlaumont has provided valuable insight on societal effects on the media and vice versa."-Communnication Booknotes Quarterly "An insightful critique and review of the advertising styles and philosophies of the 1960's. By looking at actual advertising campaigns and analyzing company strategies, Warlaumont dissects the social psyche of a decade fraught with social gaps and advertising revolutions. Both educational and entertaining, this book could be appreciated by anyone interested in anthropology, design, marketing, or social history."-Design Issues

Övrig information

HAZEL G. WARLAUMONT is Associate Professor of Communications at California State University, Fullerton./e Her research interests include advertising and society, information processing, the blurring of mass media formats, and advertising history. Professor Warlaumont formerly worked in the advertising industry as a copywriter and researcher.

Innehållsförteckning

Preface The 1960s: Upheaval Understanding the 60s: The 50s as a Backdrop for Social Change The Nature of Revolt: An Aesthetic Language of Protest Shifting the Aesthetic Gauge: Breaking Loose in the 60s Divisiveness, Turmoil, and Dissent: An Industry Under Siege Keeper of the Flame: The Industry Stands Firm Co-opting and Commercializing the 60s Advertising Creativity: Undermining Traditional Expectations Lessening the Grip on Authority End of an Era: Advertising's Retreat Selected Bibliography Index