Turncoats, Traditionalists, and Waste Makers in America's Turbulent Decade
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Köp båda 2 för 1664 kr?[E]xamines the profound effect that the momentous changes in the social, economic, and cultural values of Americans experienced during the 1960s had on both advertisements and the advertising indusrty during the decade....Warlaumont has provided valuable insight on societal effects on the media and vice versa.?-Communnication Booknotes Quarterly ?An insightful critique and review of the advertising styles and philosophies of the 1960's. By looking at actual advertising campaigns and analyzing company strategies, Warlaumont dissects the social psyche of a decade fraught with social gaps and advertising revolutions. Both educational and entertaining, this book could be appreciated by anyone interested in anthropology, design, marketing, or social history.?-Design Issues "YExamines the profound effect that the momentous changes in the social, economic, and cultural values of Americans experienced during the 1960s had on both advertisements and the advertising indusrty during the decade....Warlaumont has provided valuable insight on societal effects on the media and vice versa."-Communnication Booknotes Quarterly "[E]xamines the profound effect that the momentous changes in the social, economic, and cultural values of Americans experienced during the 1960s had on both advertisements and the advertising indusrty during the decade....Warlaumont has provided valuable insight on societal effects on the media and vice versa."-Communnication Booknotes Quarterly "An insightful critique and review of the advertising styles and philosophies of the 1960's. By looking at actual advertising campaigns and analyzing company strategies, Warlaumont dissects the social psyche of a decade fraught with social gaps and advertising revolutions. Both educational and entertaining, this book could be appreciated by anyone interested in anthropology, design, marketing, or social history."-Design Issues
HAZEL G. WARLAUMONT is Associate Professor of Communications at California State University, Fullerton./e Her research interests include advertising and society, information processing, the blurring of mass media formats, and advertising history. Professor Warlaumont formerly worked in the advertising industry as a copywriter and researcher.
Preface The 1960s: Upheaval Understanding the 60s: The 50s as a Backdrop for Social Change The Nature of Revolt: An Aesthetic Language of Protest Shifting the Aesthetic Gauge: Breaking Loose in the 60s Divisiveness, Turmoil, and Dissent: An Industry Under Siege Keeper of the Flame: The Industry Stands Firm Co-opting and Commercializing the 60s Advertising Creativity: Undermining Traditional Expectations Lessening the Grip on Authority End of an Era: Advertising's Retreat Selected Bibliography Index