The Leadership Challenge of Corporate Citizenship
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Köp båda 2 för 1015 krBurke challenges the current thesis that companies should act responsibly toward communities and societies. Instead, he shows that changes in society mandate that companies must develop strategies and programs that foster a reputation of trust in ...
"Burke offers what appears to be a complete approach for the strategic development of an organizational plan for corporate social responsiveness and responsibility. He provides three background chapters before detailing his five-step approach for identifying and understanding stakeholders, preparing managers, and developing a stakeholder plan. Of particular interest is his clear separation of the role of the organization's CEO for societal strategy and that of the facility manager for community strategy. An employee development worksheet is provided, as are chapter endnotes. Recommended. Upper-division undergraduate through professional collections." - Choice
Edmund M. Burke is founder and Director Emeritus of the Center for Corporate Citizenship at Boston College. The author of Corporate Community Relations (Quorum, 1999), he conducts seminars and training programs on corporate citizenship and consults to business leaders on issues of social responsibility and strategy.
Foreword Preface Acknowledgments With Apologies to James Carvelle... "It's the Behavior, Stupid" The Case for Change The Faces of Activism Step One: You Start with a Vision--A Social Vision Step Two: Abandon Command and Control Style of Managing External Affairs Step Three: Use the CACDIC Strategy Step Four: Who Are Our External Stakeholders and What Do They Value? Step Five: What Are the Characteristics of Our Relationships? Preparing Managers for the New New Thing The Stakeholder Relations Plan The Site Community Strategy: A Responsibility of the Facility Manager The Community Strategy, Continued The Societal Strategy--The CEO's Responsibility Notes Index