Switch: Como Cambiar las Cosas Cuando Cambiar Es Dificil = Switch (häftad)
Format
Häftad (Trade Paper)
Språk
Spanska
Antal sidor
311
Utgivningsdatum
2011-04-01
Förlag
Vintage Books USA
Översättare
Ana Garcia Bertran
Dimensioner
209 x 133 x 19 mm
Vikt
249 g
Antal komponenter
1
ISBN
9780307742353

Switch: Como Cambiar las Cosas Cuando Cambiar Es Dificil = Switch

Como cambiar las cosas cuando cambiar es dificil / How to Change Things When Change Is Hard

Häftad, Spanska, 2011-04-01
166 kr
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"Why is it so hard to make lasting changes in our work, in our communities, and in our own lives? Per Chip and Dan Heath, the primary obstacle is a conflict that's hardwired into our minds. Psychologists have discovered that we are ruled by two competing thought patterns--the rational and the emotional. The rational mind wants the perfect beach body; the emotional wants that Oreo cookie. The rational mind wants to change something at work; the emotional loves the comfort of the existing routine. This tension can doom an effort to change--but if it is overcome, change can come quickly. Engaging and informative, Switch demonstrates how everyday people have united both systems of thought and, as a result, achieved dramatic results"--
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