Speaking of Health (inbunden)
Format
Inbunden (Hardback)
Språk
Engelska
Antal sidor
380
Utgivningsdatum
2002-11-01
Upplaga
illustrated ed
Förlag
National Academies Press
Medarbetare
National Research Council
Illustrationer
Illustrations
Antal komponenter
1
ISBN
9780309072717

Du kanske gillar

Speaking of Health (inbunden)

Speaking of Health

Assessing Health Communication Strategies for Diverse Populations

Inbunden Engelska, 2002-11-01
669
Skickas inom 10-15 vardagar.
Fri frakt inom Sverige för privatpersoner.
Finns även som
Visa alla 3 format & utgåvor
We are what we eat. That old expression seems particularly poignant every time we have our blood drawn for a routine physical to check our cholesterol levels. And, it's not just what we eat that affects our health. Whole ranges of behaviors ultimately make a difference in how we feel and how we maintain our health. Lifestyle choices have enormous impact on our health and well being. But, how do we communicate the language of good health so that it is uniformly received-and accepted-by people from different cultures and backgrounds? Take, for example, the case of a 66 year old Latina. She has been told by her doctor that she should have a mammogram. But her sense of fatalism tells her that it is better not to know if anything is wrong. To know that something is wrong will cause her distress and this may well lead to even more health problems. Before she leaves her doctor's office she has decided not to have a mammogram-that is until her doctor points out that having a mammogram is a way to take care of herself so that she can continue to take care of her family. In this way, the decision to have a mammogram feels like a positive step. Public health communicators and health professionals face dilemmas like this every day. Speaking of Health looks at the challenges of delivering important messages to different audiences. Using case studies in the areas of diabetes, mammography, and mass communication campaigns, it examines the ways in which messages must be adapted to the unique informational needs of their audiences if they are to have any real impact. Speaking of Health looks at basic theories of communication and behavior change and focuses on where they apply and where they don't. By suggesting creative strategies and guidelines for speaking to diverse audiences now and in the future, the Institute of Medicine seeks to take health communication into the 21st century. In an age where we are inundated by multiple messages every day, this book will be a critical tool for all who are interested in communicating with diverse communities about health issues.
Visa hela texten

Passar bra ihop

  1. Speaking of Health
  2. +
  3. Mineral Requirements for Military Personnel

De som köpt den här boken har ofta också köpt Mineral Requirements for Military Personnel av Committee On Mineral Requirements For Cognitive And Physical Performance Of Military Personnel, Committee On Military Nutrition Research, Food And Nutrition Board, Institute Of Medicine, National Academy Of Sciences (häftad).

Köp båda 2 för 1498 kr

Kundrecensioner

Har du läst boken? Sätt ditt betyg »
  • From Neurons to Neighborhoods

    National Research Council, Division Of Behavioral And Social Sciences And Education, Institute Of Medicine, Youth Board On Children And Families, Steve Olson

  • Preventing Mental, Emotional, and Behavioral Disorders Among Young People

    Institute Of Medicine, National Research Council, Division Of Behavioral And Social Sciences And Education, Youth Board On Children And Families, Youth And Young Committee On The Prevention Of Mental Disorders And Substance Abuse Among Children

  • To Err Is Human

    Institute Of Medicine, Committee On Quality Of Health Care In America, Molla S Donaldson, Janet M Corrigan, Linda T Kohn

  • In the Mind's Eye

    National Research Council, Division Of Behavioral And Social Sciences And Education, Commission On Behavioral And Social Sciences And Education, Committee On Techniques For The Enhancement Of Human Performance, Robert A Bjork

Bloggat om Speaking of Health

Övrig information

Committee on Communication for Behavior Change in the 21st Century: Improving the Health of Diverse Populations, Board on Neuroscience and Behavioral Health