White House Speaks (e-bok)
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E-bok
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Språk
Engelska
Antal sidor
288
Utgivningsdatum
1994-04-11
Förlag
Bloomsbury Publishing (USA)
ISBN
9780313020537

White House Speaks E-bok

Presidential Leadership as Persuasion

av Smith Craig A Smith, Smith Kathy B Smith
E-bok (PDF, LCP),  Engelska, 1994-04-11
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This work treats presidential leadership as persuasive communication. The major theories of presidential leadership found in the literature establish the central role of persuasion, and introduce the interpretive systems approach to political communication as a theoretical framework for the study of presidential leadership as persuasion. Case studies examine recent presidents' use of public persuasion to perform their leadership functions. Particular attention is devoted to coalitional constraints on presidential pardoning rhetoric, presidential leadership through the politics of division, the political significance of conflicting political narratives, the sermonic nature of much 20th-century presidential discourse, the difficulties inherent in persuading the public to make sacrifices, and the dangers of relying too heavily on public rhetoric. The concluding chapter considers the rhetoric that contributed to the demise of the Bush presidency, the election of Bill Clinton, and the challenges facing the Clinton presidency.
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