- Inbunden (Hardback)
- Antal sidor
- Praeger Publishers Inc
- Cook, Peter A.
- indexes bibliography
- bibliography, indexes
- 254 x 171 x 25 mm
- Antal komponenter
- 1 Hardback
- 498 g
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Advertising, Alcohol Consumption, and Mortality
An Empirical Investigation
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Advertising, Alcohol Consumption, and Abuse
Joseph C Fisher
An advertising executive and sociologist who has studied alcoholism at length analyzes worldwide theoretical and empirical studies on the relationship between mass media and advertising and alcohol consumption and abuse. Dr. Fisher pulls together ...
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JOSEPH C. FISHER, president, InterData Inc., is an advertising executive and sociologist who has studied alcoholism at length. He is the author of (Greenwood Press, 1993). PETER A. COOK, vice president, InterData Inc., is a market research professional and statistician who has 25 years experience evaluating marketing programs and advertising. He is a specialist in econometric modeling and time series analysis.
Introduction Data Description Alcohol Consumption Changes in Alcohol Consumption Alcohol Related Disease Mortality Summary and Conclusions Notes Bibliography Index